Using PoachMark for Paid Search Monitoring
PoachMark can be used simply to keep abreast of competitor's actions with their paid search campaigns. PoachMark identfies every advertisment placed on the keywords selected for monitoring. Find top competitors, view trends over time and see the ad copy used to compete against you.
PoachMark utilizes a distributed network of monitoring agents that detect paid search advertisments in multiple geographies. If your competitors are showing a different message to searchers in New York City, you'll see those variations.
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