PPC and SEO, both powerful stand-alone channels, are even stronger when they work together.
Everyone says SEO and PPC teams should work together to unlock their full potential. But how?
In this eBook, we explore seven ways you can use these two powerful channels together to drive more successful results for your business, increase visibility for your brand, and control your brand story.
In this eBook, you'll learn:
- Specific tips and tactics to better coordinate your PPC and SEO efforts.
- How to successfully share keyword data across both channels to improve performance.
- Why you need to prioritize Quality Score.
- The perils of underestimating the value of SEO.
- Why providing a cohesive message will help promote brand loyalty.