Updated on May 21 to reflect Google's worldwide trademark policy changes and recent moves in the US.
| Yahoo | Microsoft | ||
| Search Ads | |||
| Trademarks can be protected in: | |||
| ----Keywords used to trigger ads? | No (US/UK/JP + 190 countries) Yes (FR, DE and most of Europe) |
Yes | Yes |
| ----Ad text and title | No | No | No |
| ----Display URL | No | No | No |
| Type of protection: | All but resellers and informational sites | All but resellers and informational sites | All but resellers and informational sites |
| Requirements to Prove Trademark? | Mark in Use | Mark in Use | Nationally Registered mark |
| Detailed Complaint Procedures | Online Form | Online Form | |
| Domain Park Programs | |||
| Can ads be prevented from being shown on typos? | Yes | Yes | |
| Complaint Procedures |
