---
title: BrandVerity's Trademark, Brand Protection, & Compliance Blog | Breanna Stotts
description: Director or Customer Success
---

## Breanna Stotts

![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/blog-files/Breanna%20Stotts.jpg)

Director or Customer Success

### Recent Posts

[![](https://www.brandverity.com/hubfs/AI-Generated%20Media/Images/An%20article%20about%20the%20rise%20of%20imposter%20advertisers%20on%20major%20search%20engines%20like%20Google%20and%20Bing%2c%20and%20how%20brands%20can%20protect%20themselves.jpeg) ](https://www.brandverity.com/blog/sem-vs-seo-compliance)

## [SEM Vs. SEO Compliance: What Are The Benefits of Each?](https://www.brandverity.com/blog/sem-vs-seo-compliance)

Both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) play a crucial role in driving traffic to your website. Both come with distinct strategies, benefits and, of course, compliance rules.

Before we begin, let's first define both marketing channels.  
SEO focuses on the non-paid, organic traffic growth you can earn from search engines.  
SEM involves paying for ads on search results. In both cases you need to adhere to the guidelines in order to ensure you'll continue getting traffic from search engines.  

[See Full Post](https://www.brandverity.com/blog/sem-vs-seo-compliance)

[Breanna Stotts](https://www.brandverity.com/blog/author/breanna-stotts)

Aug 18, 2025

[![](https://www.brandverity.com/hubfs/Copyright%20Infringement%20Online%20examples.jpg) ](https://www.brandverity.com/blog/5-new-types-of-online-copyright-infringement)

## [5 New Types of Online Copyright Infringement](https://www.brandverity.com/blog/5-new-types-of-online-copyright-infringement)

Despite an annual decrease until 2021, online copyright infringement saw a 3.3% growth in 2022 and is expected to rise each year thanks to the popularity of AI and large language model systems for creating content online.

[See Full Post](https://www.brandverity.com/blog/5-new-types-of-online-copyright-infringement)

[Breanna Stotts](https://www.brandverity.com/blog/author/breanna-stotts)

Aug 18, 2025

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###### Popular Posts

- [What Is Trademark Bidding and Why Does It Matter](https://www.brandverity.com/blog/what-is-trademark-bidding-and-why-does-it-matter)
- [Adwords URL Cloaking](https://www.brandverity.com/blog/23/adwords-url-cloaking/)
- [New Guides to Make Sense of Trademark Bidding](https://www.brandverity.com/blog/new-guides-to-make-sense-of-trademark-bidding)
- [Users Exploit Referral Programs with Ad Hijacking](https://www.brandverity.com/blog/1933/users-exploit-referral-programs-with-ad-hijacking/)
- [How Do I Know If Trademark Bidding Affects Me?](https://www.brandverity.com/blog/how-do-i-know-if-trademark-bidding-affects-me)

###### Topics

- [paid search](https://www.brandverity.com/blog/topic/paid-search)
- [affiliate marketing](https://www.brandverity.com/blog/topic/affiliate-marketing)
- [Events](https://www.brandverity.com/blog/topic/events)
- [Search Engine Updates](https://www.brandverity.com/blog/topic/search-engine-updates)
- [Trademark and Law](https://www.brandverity.com/blog/topic/trademark-and-law)
- [Product](https://www.brandverity.com/blog/topic/product)
- [Trademark Bidding](https://www.brandverity.com/blog/topic/trademark-bidding)
- [Culture](https://www.brandverity.com/blog/topic/culture)
- [News](https://www.brandverity.com/blog/topic/news)
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