Both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) play a crucial role in driving traffic to your website. Both come with distinct strategies, benefits and, of course, compliance rules.

Before we begin, let's first define both marketing channels.
SEO focuses on the non-paid, organic traffic growth you can earn from search engines.
SEM involves paying for ads on search results. In both cases you need to adhere to the guidelines in order to ensure you'll continue getting traffic from search engines.  

Despite an annual decrease until 2021, online copyright infringement saw a 3.3% growth in 2022 and is expected to rise each year thanks to the popularity of AI and large language model systems for creating content online.