Ulla Saleh

Recent Posts

Customer Spotlight: Sonos Trusts Its Brand with BrandVerity

About Sonos

Founded in 2002, Sonos® creates the leading smart speaker system. Once a tech startup populated with nerdy engineers and brilliant designers who love music, Sonos has grown into a global music brand dedicated to transforming the experience of listening out loud to music in the home. Its family of wireless smart speakers and home audio products make it easy for everyone to listen to the music they love in every room of their home.

Ulla Saleh
Feb 20, 2018

The Top 5 Affiliate Marketing Trends in 2018

What trends will impact the way advertisers run affiliate programs in 2018?

Ulla Saleh
Feb 7, 2018

The Worst of the Worst

We used the BrandVerity Paid Search Monitoring tool to look for trademark bidding on some of the most anticipated gifts of this holiday season including Apple Airpods, Amazon Echo, Hatchimals, and Super Mario Odyssey. We monitored branded keywords associated with these well-known products over the extended Thanksgiving weekend and through Cyber Monday. 

What we found wasn’t pretty. We’ll go into specific examples later on, but here are some of the general findings:

Ulla Saleh
Dec 12, 2017

Don’t Get Blindsided by Trademark Bidders this Holiday Season

We don’t need to tell you that the holiday season is the busiest time of year for retailers. Right now you are in the thick of it! Adobe is already forecasting that U.S. online sales will surpass $100 billion this holiday season–a 13.8% increase over last year!

Ulla Saleh
Nov 22, 2017

The Ultimate Guide to Trademark Bidding

Whether you are a trademark bidding expert or a newbie, there is a lot to know about trademark bidding. But if you do an online search for trademark bidding, you won’t find much.

Ulla Saleh
Nov 15, 2017

WEBINAR: BRAND BIDDING - EVERYTHING YOU WANT TO KNOW BUT WERE AFRAID TO ASK

This webinar took place on November 7th  and has been recorded. The recording is available here.

Ulla Saleh
Nov 1, 2017

4 Signs that You Are Under Attack by Trademark Bidders

Have you noticed anything fishy in your paid search campaigns lately? Unexplainable metrics? Unusual spikes in cost-per-click (CPC)? Or strange dips in click-through rates (CTRs)? You start going back through your PPC reporting to try to figure out what happened. Did you or someone on your team do something by mistake that could have caused a major change in the health of your account? You can’t put your finger on the problem. Frustration and confusion follow.

Ulla Saleh
Oct 5, 2017

Paid Search Monitoring 101 Part 2: How to Set Up a Comprehensive Monitoring Program

If you work in paid search, you may have heard about the importance of paid search monitoring. If not, read the first post in this two-part series, where we explain the many reasons why paid search monitoring is a no-brainer for PPC professionals.

Ulla Saleh
Sep 8, 2017

Webinar: Prepping Your Paid Search for the Holiday War Room

This webinar took place on September 7th and has been recorded. The recording is available here.

Ulla Saleh
Aug 22, 2017

Paid Search Monitoring 101: Why Protecting Your Campaigns Is Crucial

As a paid search marketer, you spend the majority of your time optimizing keywords, CPCs, ROAS, conversions, CTRs, and other metrics. But are you spending any time protecting the brand you are so busily building? If not, you are losing revenue and letting others control your customer experience.

Ulla Saleh
Jul 18, 2017
What you don't know will hurt you. Start monitoring and protecting your brand.
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