This webinar took place on November 7th and has been recorded. The recording is available here.
When does it make sense to bid on your brand? Search marketers argue about this all the time—but they never give you a definitive answer. Do you always bid? Should you rely on your organic rankings? And with recent examples such Restoration Hardware announcing that 98% of its PPC sales came from just 22 brand terms, some PPC managers may wonder if they should ignore other keywords and ONLY bid on their brand terms.
It’s time to answer these brand bidding questions with confidence. In this webinar, Nikki Kuhlman, PPC Specialist at JumpFly and paid search marketer since 2002, will share her wisdom about when and how to brand bid. We’ll also have BrandVerity’s Director of Business Development Preston Holland discuss how you can protect your branded keywords so that trademark bidders don’t take them over.
Join us on November 7th at 10am PT / 1pm ET to see what the experts have to say about controversial brand bidding questions.