---
title: "New Release: Our Q1 2017 Branded Keywords Report"
description: We just launched our latest Branded Keywords Report, covering Q1 2017!
image: https://www.brandverity.com/hubfs/bkr-17q1-blog.jpg
---

[![](https://www.brandverity.com/hubfs/bkr-17q1-blog.jpg) ](https://www.brandverity.com/blog/new-release-our-q1-2017-branded-keywords-report)

# New Release: Our Q1 2017 Branded Keywords Report

[sam.engel](https://www.brandverity.com/blog/author/samengel) Apr 19, 2017

[![branded-keywords-thumbnail-darkgreyborder.png](https://www.brandverity.com/hs-fs/hubfs/Images/branded-keywords-thumbnail-darkgreyborder.png?width=220&name=branded-keywords-thumbnail-darkgreyborder.png "branded-keywords-thumbnail-darkgreyborder.png")](https://www.brandverity.com/branded-keywords/)We're happy to announce the launch of our latest [Branded Keywords Report](https://www.brandverity.com/branded-keywords/)!

As always, the report covers **over 250 of the top brands in paid search**, examining the scope and effects of trademark bidders on those brands. It also includes 10 different verticals:

- Clothing & Apparel
- Consumer Electronics
- Consumer Finance
- Education
- Home Services
- Hotels
- Insurance
- Internet & Telecom
- Online Retail
- Software, Web, & Technology

 

Here are just a few interesting observations from Q1 2017's data:

- Trademark bidders **snagged 3.3 billion impressions from brands**
- Trademark bidders **took 49 million clicks** from brands 
- Trademark bidding **jumped 56% Y/Y on Google**

[Download the report](https://www.brandverity.com/branded-keywords/) to get the full story on your industry!

 Topics: [Trademark Bidding](https://www.brandverity.com/blog/topic/trademark-bidding)

- [Tweet](https://twitter.com/share)

###### Don't Miss Out

Get the latest insights on brand protection, compliance, and paid search delivered right to your inbox.

###### Follow Us:

[![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/fb.svg)](https://www.facebook.com/brandverity) [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/twitter.svg)](https://www.twitter.com/brandverity) [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/linkedin.svg)](https://www.linkedin.com/company/brandverity)

###### Popular Posts

- [What Is Trademark Bidding and Why Does It Matter](https://www.brandverity.com/blog/what-is-trademark-bidding-and-why-does-it-matter)
- [Adwords URL Cloaking](https://www.brandverity.com/blog/23/adwords-url-cloaking/)
- [New Guides to Make Sense of Trademark Bidding](https://www.brandverity.com/blog/new-guides-to-make-sense-of-trademark-bidding)
- [Users Exploit Referral Programs with Ad Hijacking](https://www.brandverity.com/blog/1933/users-exploit-referral-programs-with-ad-hijacking/)
- [How Do I Know If Trademark Bidding Affects Me?](https://www.brandverity.com/blog/how-do-i-know-if-trademark-bidding-affects-me)

###### Topics

- [paid search](https://www.brandverity.com/blog/topic/paid-search)
- [affiliate marketing](https://www.brandverity.com/blog/topic/affiliate-marketing)
- [Events](https://www.brandverity.com/blog/topic/events)
- [Search Engine Updates](https://www.brandverity.com/blog/topic/search-engine-updates)
- [Trademark and Law](https://www.brandverity.com/blog/topic/trademark-and-law)
- [Product](https://www.brandverity.com/blog/topic/product)
- [Trademark Bidding](https://www.brandverity.com/blog/topic/trademark-bidding)
- [Culture](https://www.brandverity.com/blog/topic/culture)
- [News](https://www.brandverity.com/blog/topic/news)
- [PPC](https://www.brandverity.com/blog/topic/ppc)
- [Marketing Compliance](https://www.brandverity.com/blog/topic/marketing-compliance)

###### What you don't know will hurt you. Start monitoring and protecting your brand.

[###### Request Demo

](https://www.brandverity.com/demo/) 

![](https://dc.ads.linkedin.com/collect/?pid=28715&fmt=gif)