--- title: BrandVerity's Trademark, Brand Protection, & Compliance Blog (36) description: BrandVerity's Trademark, Brand Protection, & Compliance Blog (36) --- ## [Reports of Google Enforcing the Display URL policy](https://www.brandverity.com/blog/14/reports-of-google-enforcing-the-display-url-policy/) Search Engine Roundtable [reports](http://www.seroundtable.com/archives/017038.html) that some Adwords advertisers have begun to see Google enforcing their [new display url policy](https://blog.brandverity.com/7/google-landing-page-url-enforcement-coming/). The report is based on a [WebmasterWorld thread](http://www.webmasterworld.com/google_adwords/3640401.htm) in which two advertisers report enforcement. [See Full Post](https://www.brandverity.com/blog/14/reports-of-google-enforcing-the-display-url-policy/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) May 5, 2008 ## [AdWords = Corrective Advertising Damages](https://www.brandverity.com/blog/13/adwords-corrective-advertising-damages/) Thomas O'Toole reviews a recent decision by the District Court in the [Punch Clock v Smart Software Development](http://pblog.bna.com/techlaw/2008/04/google-adwords.html) case. The two websites in question (punchclock.com & punch-clock.com). [See Full Post](https://www.brandverity.com/blog/13/adwords-corrective-advertising-damages/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Apr 24, 2008 ## [Cybersquatting class action](https://www.brandverity.com/blog/12/cybersquatting-class-action/) In June of 2007, a group of plaintiffs [filed a class-action](http://claranet.scu.edu/tempfiles/tmp32687/vulcanvgooglecomplaint.pdf) cybersquatting lawsuit against domain parking companies and Google (for providing the ads to the domain parking companies). As Eric Goldman states in [his initial 07 analysis](http://blog.ericgoldman.org/archives/2007/06/google_sued_in.htm) "I believe this is the first lawsuit against Google for its domainer relationships." [See Full Post](https://www.brandverity.com/blog/12/cybersquatting-class-action/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Apr 23, 2008 ## [Court rules that trademark use in metatags represents infringement](https://www.brandverity.com/blog/11/court-rules-that-trademark-use-in-metatags-represents-infringement/) The 11th Circuit Court (GA) [recently ruled](http://www.ca11.uscourts.gov/opinions/ops/200711574.pdf) that the use of trademarked terms in meta tags represents an infringing action, supporting a decision made by a district court. [See Full Post](https://www.brandverity.com/blog/11/court-rules-that-trademark-use-in-metatags-represents-infringement/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Apr 10, 2008 ## [Google Keeps Performics Affiliate Network](https://www.brandverity.com/blog/9/google-keeps-performics-affiliate-network/) Google recently announced that while it will jettison Performics search marketing division, it will [keep the Performics affiliate network](http://googleblog.blogspot.com/2008/04/selling-performics-search-marketing.html). [See Full Post](https://www.brandverity.com/blog/9/google-keeps-performics-affiliate-network/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Apr 7, 2008 ## [Google loosens trademark policy in the UK & Ireland](https://www.brandverity.com/blog/10/google-loosens-trademark-policy-in-the-uk-ireland/) On May 5,[ Google will allow trademark bidding](https://adwords.google.com/support/bin/answer.py?answer=92877&hl=en_GB) in the UK and Ireland. [See Full Post](https://www.brandverity.com/blog/10/google-loosens-trademark-policy-in-the-uk-ireland/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Apr 4, 2008 ## [Google Landing Page URL enforcement coming](https://www.brandverity.com/blog/7/google-landing-page-url-enforcement-coming/) On April 1st, [Google will begin enforcing](http://adwords.blogspot.com/2008/02/update-to-display-url-policy.html) consistency between the landing page URL and the display URL. [See Full Post](https://www.brandverity.com/blog/7/google-landing-page-url-enforcement-coming/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Mar 26, 2008 ## [Chinese .cn Domain Spam Scam](https://www.brandverity.com/blog/6/chinese-cn-domain-spam-scam/) While this scam has been [occurring for nearly 6 months](http://texturbation.com/blog/?p=343), the scammers seem to have stepped up their efforts recently. [See Full Post](https://www.brandverity.com/blog/6/chinese-cn-domain-spam-scam/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Mar 23, 2008 ## [Alpha Progress Report](https://www.brandverity.com/blog/3/closed-alpha-progress-report/) Last week, BrandVerity entered closed Alpha. We have a handful of alpha testers up and running and we are conducting daily monitoring of their search terms. [See Full Post](https://www.brandverity.com/blog/3/closed-alpha-progress-report/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Mar 19, 2008 ## [ACPA vs UDRP](https://www.brandverity.com/blog/5/acpa-vs-udrp/) Sarah Bird at SEOMoz has an excellent post up on the [differences between ACPA and UDRP](http://www.seomoz.org/blog/trademark-law-and-domain-names-acpa-or-udrp). She touches on a few of the related issues of why someone might want to bring an ACPA suit instead of filing a UDRP. [See Full Post](https://www.brandverity.com/blog/5/acpa-vs-udrp/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Mar 9, 2008 [Previous](https://www.brandverity.com/blog/page/35) [Next](https://www.brandverity.com/blog/page/37) ###### Don't Miss Out Get the latest insights on brand protection, compliance, and paid search delivered right to your inbox. ###### Follow Us: [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/fb.svg)](https://www.facebook.com/brandverity) [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/twitter.svg)](https://www.twitter.com/brandverity) [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/linkedin.svg)](https://www.linkedin.com/company/brandverity) ###### Popular Posts - [What Is Trademark Bidding and Why Does It Matter](https://www.brandverity.com/blog/what-is-trademark-bidding-and-why-does-it-matter) - [Adwords URL Cloaking](https://www.brandverity.com/blog/23/adwords-url-cloaking/) - [New Guides to Make Sense of Trademark Bidding](https://www.brandverity.com/blog/new-guides-to-make-sense-of-trademark-bidding) - [Users Exploit Referral Programs with Ad Hijacking](https://www.brandverity.com/blog/1933/users-exploit-referral-programs-with-ad-hijacking/) - [How Do I Know If Trademark Bidding Affects Me?](https://www.brandverity.com/blog/how-do-i-know-if-trademark-bidding-affects-me) ###### Topics - [paid search](https://www.brandverity.com/blog/topic/paid-search) - [affiliate marketing](https://www.brandverity.com/blog/topic/affiliate-marketing) - [Events](https://www.brandverity.com/blog/topic/events) - [Search Engine Updates](https://www.brandverity.com/blog/topic/search-engine-updates) - [Trademark and Law](https://www.brandverity.com/blog/topic/trademark-and-law) - [Product](https://www.brandverity.com/blog/topic/product) - [Trademark Bidding](https://www.brandverity.com/blog/topic/trademark-bidding) - [Culture](https://www.brandverity.com/blog/topic/culture) - [News](https://www.brandverity.com/blog/topic/news) - [PPC](https://www.brandverity.com/blog/topic/ppc) - [Marketing Compliance](https://www.brandverity.com/blog/topic/marketing-compliance) ###### What you don't know will hurt you. 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