---
title: Putting FTC Disclosures to the Test - BrandVerity
description: How well are bloggers following FTC disclosure guidelines? We studied FTC disclosure carefully and found some troubling results for brands.
image: https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/logos/bv-opengraph-logo.png
---

[whitelogofinal ](https://www.brandverity.com)

# FTC Disclosure Compliance: Are Bloggers Putting Brands at Risk?

## The FTC has been cracking down on native advertising. Affiliate bloggers could pose serious regulatory risks to brands.

![FTC-Disclosures-Cover-Better.png](https://www.brandverity.com/hs-fs/hubfs/3.%20BRANDVERITY/FTC-Disclosures-Cover-Better.png?width=576&name=FTC-Disclosures-Cover-Better.png "FTC-Disclosures-Cover-Better.png")

The FTC recently charged two major brands with misleading consumers because they failed to disclose sponsored content.

 

Affiliate links can be just as misleading. **Are bloggers properly disclosing their links?** And what does this mean for the brands they represent?

 

We studied a segment of fashion bloggers to see how carefully they followed the FTC's guidelines. The results should **raise red flags for brands—who bear the brunt of FTC penalties**.

 

## In this study, you’ll get:

 

- Our Disclosure Compliance Checklist
- Analysis of blogger violations and compliance
- A roadmap to mitigating risks

### Get the Study:

![FTC-Disclosures-Thumb-1.png](https://www.brandverity.com/hs-fs/hubfs/3.%20BRANDVERITY/FTC-Disclosures-Thumb-1.png?width=720&name=FTC-Disclosures-Thumb-1.png "FTC-Disclosures-Thumb-1.png")

![FTC-Disclosures-Thumb-2.png](https://www.brandverity.com/hs-fs/hubfs/3.%20BRANDVERITY/FTC-Disclosures-Thumb-2.png?width=720&name=FTC-Disclosures-Thumb-2.png "FTC-Disclosures-Thumb-2.png")

![FTC-Disclosures-Thumb-3.png](https://www.brandverity.com/hs-fs/hubfs/3.%20BRANDVERITY/FTC-Disclosures-Thumb-3.png?width=720&name=FTC-Disclosures-Thumb-3.png "FTC-Disclosures-Thumb-3.png")

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