FTC Disclosure Compliance: Are Bloggers Putting Brands at Risk?

The FTC has been cracking down on native advertising. Affiliate bloggers could pose serious regulatory risks to brands.


The FTC recently charged two major brands with misleading consumers because they failed to disclose sponsored content.


Affiliate links can be just as misleading. Are bloggers properly disclosing their links? And what does this mean for the brands they represent?


We studied a segment of fashion bloggers to see how carefully they followed the FTC's guidelines. The results should raise red flags for brands—who bear the brunt of FTC penalties.


In this study, you’ll get:


  • Our Disclosure Compliance Checklist
  • Analysis of blogger violations and compliance
  • A roadmap to mitigating risks

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