Free Webinar

How to Protect Your Brand in Paid Search

October 11th

|

10am PST

Learn why integrating trademark protection into your marketing strategy is vital for all digital channels.

 

Overview

If you aren’t protecting your brand you are letting others control your story and divert the traffic that you have worked tirelessly to build. Brand protection is a key part of every successful digital marketing strategy.

In this webinar, Nikki Kuhlman, Director of Paid Search at JumpFly and Georgia Gier, Director of Customer Success at BrandVerity, will teach how to successfully implement a brand protection strategy in paid search.

 

Agenda

In this webinar, the experts will discuss:

 

  • Common misunderstandings about the search engines’ trademark rules
  • 3 examples of preventable brand abuse
  • How to use brand bidding to protect your brand
  • 5 steps to complete brand protection in paid search

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