Learn why integrating trademark protection into your marketing strategy is vital for all digital channels.
Overview
If you aren’t protecting your brand you are letting others control your story and divert the traffic that you have worked tirelessly to build. Brand protection is a key part of every successful digital marketing strategy.
In this webinar, Nikki Kuhlman, Director of Paid Search at JumpFly and Georgia Gier, VP of Customer Success at BrandVerity, teach how to successfully implement a brand protection strategy in paid search.
Agenda
In this webinar, the experts discuss:
- Common misunderstandings about the search engines’ trademark rules
- 3 examples of preventable brand abuse
- How to use brand bidding to protect your brand
- 5 steps to complete brand protection in paid search
