Key PPC Trends to Embrace in 2017

The search landscape evolves constantly. Find out how to make your campaigns thrive in 2017.

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From eliminating right-rail ads to changing the basic PPC ad unit with Expanded Text Ads, 2016 was a turbulent year for PPC.

 

2017 promises to be no different. How should you be adapting your campaigns to keep up?

 

This eBook explains the trends and tactics that you can immediately incorporate into your PPC. From crucial facts to action items, we equip you to do your best PPC in 2017.

 

In this eBook, you’ll learn:

 

  • 4 key trends for PPC in 2017
  • How to adapt to the changing search landscape
  • Specific tactics to improve your campaigns today
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