It's crunch time for your holiday PPC. The holiday season accounts for 20-30% of many brands' annual sales—so you need to make the most of it.
In this webinar, Hanapin's Associate Director of Search Matt Umbro, Account Manager Zach Bruner, and BrandVerity's Preston Holland will show you how to create a great game plan for your holiday paid search.
Sign up for this webinar to learn about:
- The latest holiday trends and how they will impact your strategy
- New platforms and features that you need to utilize
- How to create urgency in your ad copy and speak to device-specific users more effectively
- The smart way to be aggressive while not wasting your budget
- Strategies for dealing with trademark bidders during the holiday season
