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The Monsters of Paid Search

Beware these Traffic-Devouring Terrors!

Every day, monsters are stealing thousands of clicks from your brand. Prowling around your paid search campaigns and looting your traffic, they come in all shapes and sizes.

 

Only you can save your brand from these monsters. This eBook is your field guide to the monsters of paid search.

 

In this eBook, you’ll discover:

  • Why monsters are attacking your campaigns
  • What tactics they use
  • Signs that you’re under attack
  • How to fight back

Meet Some of the Monsters

Channel/Marketing Monster
“I can be your best friend—or your worst enemy.”

Tommy Two Face

the Channel/Marketing Partner

“I rob you blind in the darkness. Just don’t shed any light on what I’m doing...”

Slippery Skip

the Tracking Link Affiliate

Affiliate Monster
Affiliate Monster
“I rob you blind in the darkness. Just don’t shed any light on what I’m doing….”

Slippery Skip

the Tracking Link Affiliate

Competitor Monster
“I want your customers, and I’m willing to fight dirty!”

Haughty Holga

the Competitor