As a search marketer, you may not feel like a trademark bidding detective. But what’s the point of optimizing keywords, CPCs, ROAS, conversions, etc. if all those gains just get looted by trademark bidders?
No one else is going to save your keywords, so you need to take charge.
Here’s the good news: you’re not alone. This handy guide will teach you everything there is to know about trademark bidders and how to start fighting back.