As a search marketer, you may not feel like a trademark bidding detective. But what’s the point of optimizing keywords, CPCs, ROAS, conversions, etc. if all those gains just get looted by trademark bidders?
No one else is going to save your keywords, so you need to take charge.
Here’s the good news: you’re not alone. This handy guide will teach you everything there is to know about trademark bidders and how to start fighting back.
In this guide, you’ll learn:
- What trademark bidding is and how it costs brands millions of dollars per year
- How to recognize trademark bidding in the wild
- The 6 types of trademark bidders
- How to use search engines to your advantage
- Strategies for combatting trademark bidders
