Why Brand Integrity is Paramount for Marketers in a Complex Cross-Channel Environment
Maintaining omnipresence is essential for marketers—but perhaps equally important is protecting brand integrity across channels. Join our session: Why Brand Integrity is Paramount for Marketers in a Complex Cross-Channel Environment, to understand the risks associated with poor brand monitoring programs, to avoid cross-channel cannibalization, and wasted market spend.
Watch as brand safety watchdog, BrandVerity's General Manager, Van Chappell, walks us through why maintaining brand safety is not only imperative for success but why it needs to be at the forefront of every successful partnership/affiliate program.
You'll learn how to:
• Combat cross-channel fraud between affiliate and search • Avoid the consequences of inadequate monitoring programs • Ensure brand safety is an always-on component of your monitoring program
