How it works

You select search terms to monitor

Our monitoring agents monitor the search ads found on Google, Yahoo and Live and alert you when we find ads that meet the criteria you specify. We specifically detect ads that have been created to remain hidden from you.

You receive email when infringing ads are discovered

We examine every ad we discover to determine if it meets your alerting criteria. If necessary, we will follow the ad links to determine where the links take users.

You can set the frequency of the emails: daily, weekly or as ads are discovered.

What we detect

It is simple to find some advertisements. It is hard to find all advertisements. We have built technology that detects ads that utilize the mechanisms affiliates use to hide themselves:

• URL/Ad Text Hijacking - Identify ads that use your ad text and display URL but instead route visitors through affiliate links. These ads can be hard to visually spot because they look like your ads.
• Dayparting - Identify ads that are run during specific hours. For example, some infringers run their ads at night so that company employees are unlikely to see the ads.
• Reverse GeoTargeting - Identify ads that use reverse IP-geotargeting. This technique prevents a specific city or region from seeing an advertisement. For example, if your headquarters were in San Francisco, they would run ads in every city but San Francisco
• Referrer Laundering - Identify affiliates that utilize improper redirects to hide the original source of their traffic.

You have tremendous control over what ads you are alerted on. We support:

• Advertiser Whitelists - You can create whitelists of advertisers that you want to exclude from your alerts. You can utilize domains or in many cases the id of the affiliate.
• Display Term Blacklists - Do you only want to be notified if we find an ad with a specific term or from a specific advertiser? If you create a Display Term Blacklist, we will only alert you if we find an ad containing that term (for example only alert you if an ad is found that contains the term 'official').

Costs and payment

Don't worry, this doesn't require a long-term commitment. PoachMark is a monthly subscription service.

PoachMark is currently available in several versions.

PoachMark Standard

• Monitoring in 8 countries
• Screen grabs of search results
• Affiliate ID Search
• 12x daily monitoring frequency
• 100 search terms to monitor
• Ads on the first page of Search Results
• $799/month

PoachMark Lite

(appropriate for smaller brands)

• Monitoring in 8 countries
• Twice daily monitoring frequency
• 15 search terms to monitor
• Ads on the first page of Search Results
• $246/month

We accept Visa, Mastercard and American Express.

Sign Up Now for a 15-day free trial - no credit card needed.

PoachMark Agency

We provide a version of PoachMark for agencies and outsourced program managers that work with multiple clients.

Contact us to learn more or for a detailed proposal.

PoachMark Enterprise

We also offer customized solutions to meet the monitoring frequency, geography and keyword list that you need. PoachMark Enterprise is best suited for affiliate networks or large brands with significant monitoring needs. Enterprise customers receive API access.

Contact us to learn more or for a detailed proposal.