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Content Highlight:
Paid Search Trends 2017

Do your best PPC in 2017 by taking advantage of these trends and tactics.

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Putting Disclosures to the Test

Affiliate links could pose regulatory risks for brands. Are bloggers properly disclosing their links? We studied a segment of fashion bloggers to find out.

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Paid Search Trends 2017

2016 was a turbulent year for PPC. How should you be adapting your campaigns to keep up? From crucial facts to action items, we equip you to do your best PPC in 2017.

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Guide to Tracking Down Trademark Bidders

Trademark bidders often hide in plain sight, so how do you know when they’re a real problem? In this guide, we recommend methods for catching trademark bidders.

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Guide to the Types of Trademark Bidders

Trademark bidders can reduce your search traffic, inflate your marketing costs, and even mislead your customers. In this guide, we discuss six types of trademark bidders—including information from who they are to how they make money.

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Guide to Content Compliance for Financial Brands

How can financial marketers balance marketing results and risk? This guide discusses how to maintain productive marketing and compliance at the same time, with a particular focus on partner and channel marketing.

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The State of Branded Keywords in Paid Search

How does trademark bidding affect brands in different industries? In this report, we examine the advertising landscape on the branded keywords of over 250 popular, consumer-facing brands.

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Report on Hotel Brands, OTAs, and Paid Search

What’s the extent of trademark bidding in the hotel industry? In this report, we examined more than 100,000 paid search advertisements that were triggered by hotels’ branded keywords.

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Guide to Affiliate Compliance

Affiliate marketing programs have great potential to add incremental value, but they can also pose risks to your brand and bottom line. This guide provides extensive information about questionable affiliate tactics, their impact, and methods for detection and prevention.

Guide to Coupon Code Compliance

What happens when coupon codes go wrong? Unfortunately, some affiliates post coupons without permission, leave expired codes published, or even create fake codes. This guide discusses coupon risks and how to address them.

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