Brands lost about 180 million clicks to trademark bidders last year. Getty images is fighting back by monitoring for paid search trademark infringements. See how they’re doing it in our latest case study.
Trademark bidders can reduce your search traffic, inflate your marketing costs, and even mislead your customers. In this guide, we discuss six types of trademark bidders—including information from who they are to how they make money.
How can financial marketers balance marketing results and risk? This guide discusses how to maintain productive marketing and compliance at the same time, with a particular focus on partner and channel marketing.
Affiliate marketing programs have great potential to add incremental value, but they can also pose risks to your brand and bottom line. This guide provides extensive information about questionable affiliate tactics, their impact, and methods for detection and prevention.
What happens when coupon codes go wrong? Unfortunately, some affiliates post coupons without permission, leave expired codes published, or even create fake codes. This guide discusses coupon risks and how to address them.