Brand Protection in an Ever-Changing PPC Landscape
As Google moves towards greater automation, learn to maintain control of your brand journey including tactics for total SERP domination and how Responsive Search Ads made it easier for trademark infringers.
Read the predictions for 2019 from some of the most knowledgeable PPC experts in the business. Most importantly, learn how to respond to these trends so that you can make the most out of your PPC efforts.
Brands lost about 180 million clicks to trademark bidders last year. Getty images is fighting back by monitoring for paid search trademark infringements. See how they’re doing it in our latest case study.
Trademark bidders can reduce your search traffic, inflate your marketing costs, and even mislead your customers. In this guide, we discuss six types of trademark bidders—including information from who they are to how they make money.
How can financial marketers balance marketing results and risk? This guide discusses how to maintain productive marketing and compliance at the same time, with a particular focus on partner and channel marketing.
Affiliate marketing programs have great potential to add incremental value, but they can also pose risks to your brand and bottom line. This guide provides extensive information about questionable affiliate tactics, their impact, and methods for detection and prevention.