For Affiliate Marketers, Brand Safety is Always On — Equal Parts Partnership and Monitoring Best Practices

It’s been satisfying to see affiliate marketing mature over the past two decades, evolving from a somewhat experimental performance option that more adventuresome marketers undertook to a reliable channel that has perfected the equation for partnerships, analytics and outcomes. In the beginning, early pioneers hoped that their investments and undertakings would pan out, with limited risk, to generate rewards. Those that have stayed the course to present day, evolving along with the space, have seen the value and now can scale with confidence into the future.

David Naffziger
Jun 2, 2021

6 Pro Tips for Choosing the Right Keywords for Search Monitoring

When allocating spend to paid search campaigns, marketers expect to expand their reach and acquire new customers to justify a return on spend for the channel. However, a disadvantage of paid search is that the channel’s payment model is based on clicks—a structure that creates a low barrier for entry to digital fraudsters and contributes to $1.4B dollars lost to affiliate marketing fraud annually.

Katie Spurkeland
May 25, 2021

Free to Use, Free from Worry: Affiliate Search Monitoring with BrandVerity

More than ever, marketers are leaning into the affiliate channel because of its attractive performance-based pricing model that allows a cost-controlled solution to optimize in any economic climate. While the channel boasts benefits such as scale, automation and outcome-based pricing, affiliate (like anything) also carries the potential for significant risk if not monitored—compliance that is impossible to achieve through manual affiliate search audits.

Katie Spurkeland
May 18, 2021

[RELEASE] BrandVerity Extends Leadership Position in Performance Category with Launch of Freemium Solution

SEATTLE, WASHINGTON, UNITED STATES, May 11, 2021 /EINPresswire.com/ -- BrandVerity, a global leader in brand safety and fraud prevention technology and services, today announces its freemium solution granting affiliate marketers fundamental brand safety and fraud protection at no cost. The free-to-use protection ensures channel compliance by providing always-on search monitoring across affiliate programs.

BrandVerity
May 11, 2021

Expert Weigh-In: How to Stay Ahead of Digital Fraudsters

It’s estimated that nearly $19 billion is lost to worldwide digital fraud each year. In response, ad compliance has become a necessity for marketers that want proper channel attribution and protection against ad spend theft. 

Katie Spurkeland
Feb 26, 2021

Brand Protection: 2021 and Beyond

Dave Naffziger, our founder and GM, takes a closer look into what the new year has in store for the industry.

 

David Naffziger
Jan 27, 2021

New Geo-Targeting Features: Brand Protection Made Possible for Precision Compliance Coverage

BrandVerity ensures brand safety in key markets with geo-specific customized compliance coverage.

Maura Newell
Jan 25, 2021

Case Study Analysis: iHerb Tackles Bad-Actor Affiliates

BrandVerity’s Paid Search Monitoring solution has allowed iHerb to catch rule-breaking partners across a global program, protecting Marketing spend from payouts to unearned commissions. 

Monisha Ray
Dec 15, 2020

How to Find and Take Action Against Brand-Bidding Affiliates with BrandVerity’s Paid Search Monitoring Solution

Since the onset of economic uncertainties brought on by the global pandemic, marketers have been asked to optimize their program spend and reduce unnecessary expenditure. What classifies as unnecessary is the subject of heated debate. One thing everyone agrees on, however, is that you shouldn’t pay commissions to affiliates who don’t abide by your affiliate program rules and who aren’t driving incremental revenue.

Sam Larner
Nov 11, 2020

Best Practices to Protecting Your Brand Online in Q4

How different will Q4 be for retail e-commerce this year? All signs point to a record-breaking quarter as digital sales become the new normal after months of lockdowns and quarantines. Experts predict that digital will account for 30% of sales during the upcoming holiday season, up from 14% in 2019.

We hosted a webinar around this topic to help companies strategize on how best to protect their brand for the rest of 2020. In this webinar, Helen Southgate, Managing Director of EMEA and APAC at Acceleration Partners and Van Chappell, General Manager EMEA at BrandVerity, had a lively discussion on what brands should expect to see in Q4 and what this enormous digital spike can mean for online brand protection. The full recording of the webinar is available here.

Here are three key takeaways from the webinar:

Ulla Saleh
Oct 20, 2020
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