Dave Naffziger, our founder and GM, takes a closer look into what the new year has in store for the industry.
BrandVerity ensures brand safety in key markets with geo-specific customized compliance coverage.
BrandVerity’s Paid Search Monitoring solution has allowed iHerb to catch rule-breaking partners across a global program, protecting Marketing spend from payouts to unearned commissions.
Since the onset of economic uncertainties brought on by the global pandemic, marketers have been asked to optimize their program spend and reduce unnecessary expenditure. What classifies as unnecessary is the subject of heated debate. One thing everyone agrees on, however, is that you shouldn’t pay commissions to affiliates who don’t abide by your affiliate program rules and who aren’t driving incremental revenue.
How different will Q4 be for retail e-commerce this year? All signs point to a record-breaking quarter as digital sales become the new normal after months of lockdowns and quarantines. Experts predict that digital will account for 30% of sales during the upcoming holiday season, up from 14% in 2019.
We hosted a webinar around this topic to help companies strategize on how best to protect their brand for the rest of 2020. In this webinar, Helen Southgate, Managing Director of EMEA and APAC at Acceleration Partners and Van Chappell, General Manager EMEA at BrandVerity, had a lively discussion on what brands should expect to see in Q4 and what this enormous digital spike can mean for online brand protection. The full recording of the webinar is available here.
Here are three key takeaways from the webinar:
Every year, we alert our customers and prospects that Q4 is when we see a significant uptick in non-compliant behavior from affiliates and partners. In some cases affiliates may not be aware of the various program rules of the various brands with which they work. In other cases, bad actors take advantage of the surge in online advertising in preparation for the holidays and the fact that brands are distracted and busy. For would-be fraudsters interested in making some easy commission income, the temptation to divert branded traffic is great.
But not this year!
2020 has been a year of profound change for marketers entrusted with the task of driving maximum sales from digital channels. More than ever, marketers need to maximize performance for every digital channel, especially partnership.
Combination of companies immediately creates the global leader in software and service for the partnership marketing category
Today we officially announce that Partnerize, owner of the BrandVerity business, is acquiring Pepperjam, a leader in affiliate marketing technology and services. This is an exciting new chapter in the history of our companies that will present immense opportunity for our clients.
Our employees are deeply outraged and saddened by the murder of George Floyd in Minneapolis. This senseless death, along with the deaths of Breonna Taylor, Ahmaud Arbery, and so many others, was rooted in the deep racial biases and inequities ingrained in society, culture and institutions.
