In today’s complex ecommerce landscape, there are endless opportunities for bad actors to practice less-than-savory methods of promotion within the affiliate channel. Not surprisingly. this unscrupulous activity can result in detrimental waste of ad spend, time and resources for marketers. In fact, within the partnership channel alone, it’s estimated that 9% of all partnership transactions are affected by fraud and on average, 1.5% of conversions are potentially fraudulent. Bottom line: Affiliate marketers are expected to lose a staggering $1.4B to fraudulent transactions over the course of the year.