Download: Paid Search Monitoring & Brand Compliance Survey Report 2022

We’re living in a golden age of digital marketing. As consumer behaviors shift, the pace of digital transformation has quickened across many sectors – pushing marketers to invest more than ever before in various digital channels and affiliate programs as a way to generate growth. In 2022, affiliate marketing spend in the US alone is expected to reach a record high of $8.2B. Meanwhile, paid search is being forecasted to hit a global market spend of $136B by the end of this year. 

BrandVerity
Apr 21, 2022

[DOWNLOAD] 2022 Expert Affiliate Marketing Predictions

After another year of pandemic reverberations delivering relative unpredictability, and a fair degree of volatility, it’s curtains for 2021.

Chrissy Kammerer
Feb 16, 2022

PerformanceIN + CEO Matt Gilbert: Trends and Insights for Partnership Marketing in 2022

Partner marketing is taking over as an umbrella term for the various different areas of our industry. It is becoming apparent that we are no longer working in a siloed world. Successful partnerships and campaigns can include multiple marketing channels and technologies working together to meet objectives.

BrandVerity
Feb 2, 2022

Affiliate Rule Monitoring & Brand Safety are Always On — Equal Parts Partnership and Monitoring Best Practices

It’s been satisfying to see affiliate marketing mature over the past two decades, evolving from a somewhat experimental performance option that more adventuresome marketers undertook to a reliable channel that has perfected the equation for partnerships, analytics and outcomes. In the beginning, early pioneers hoped that their investments and undertakings would pan out, with limited risk, to generate rewards. Those that have stayed the course to present day, evolving along with the space, have seen the value and now can scale with confidence into the future.

David Naffziger
Jan 29, 2022

[RELEASE] BrandVerity: Critical Component to Partnerize Momentum for 2021

NEW YORK, UNITED STATES, January 18, 2022 /EINPresswire.com/ -- Partnerize, the leader in partnership automation for brands and partners, today announced the company's 2021 performance milestones, including 28% YoY client revenue growth and a steady clip of new business. This performance demonstrates successful execution of the company’s strategic plan, following two acquisitions, and continued market validation as a category-defining force and authority in expanding the value of partnerships through software automation and flexible service models. Additionally, Van Chappell has been named General Manager of BrandVerity, and Brent Fraser joins as the Senior Vice President of Global Partnerships & Key Accounts. These two leadership appointments reinforce the company’s commitment to further diversify and service the partner ecosystem while championing brand safety across the category.

BrandVerity
Jan 18, 2022

BrandVerity Named One of Built In’s Best Places to Work for 2022

BrandVerity is excited to be named one of Built In’s “Best Small Companies”, an honor that recognizes businesses with less than 100 employees for their benefits and perks, such as: 

BrandVerity
Jan 6, 2022

BrandVerity General Manager Named to PMA Council

As we all continue to reflect on everything we’re grateful for this holiday season, BrandVerity wants to position the spotlight on a team member who was recognized for their outstanding work and achievements in online compliance, General Manager Van Chappell.

BrandVerity
Dec 16, 2021

5 Tips to Prioritize Brand Safety During the Holiday Shopping Season

The 2021 holiday shopping season is projected to drive an incremental 9% in US retail sales year over year to reach $1.12 trillion—the strongest growth rate since 1999. This surge in holiday spend will spread across both brick and mortar and ecommerce driven by consumers' increase in discretionary income amidst ongoing supply chain issues. Marketers can easily take advantage of this revenue opportunity by maximizing the value of their in-person and digital presence through the partner channel—optimization that requires brand safety to be effective.

Monisha Ray
Dec 7, 2021

[WEBINAR] Why Brand Integrity is Paramount for Marketers in a Complex Cross-Channel Environment

Maintaining omnipresence is essential for marketers—but perhaps equally important is protecting brand integrity across channels. Whether you're currently prioritizing brand safety, planning to implement a monitoring program or aren't sure where to start, there is something for everyone in our recorded ClickZ session, Why Brand Integrity is Paramount for Marketers in a Complex Cross-Channel Environment.

BrandVerity
Nov 18, 2021

How to Find and Take Action Against Brand-Bidding Affiliates with BrandVerity’s Paid Search Monitoring Solution

Since the onset of economic uncertainties brought on by the global pandemic, marketers have been asked to optimize their program spend and reduce unnecessary expenditure. What classifies as unnecessary is the subject of heated debate. One thing everyone agrees on, however, is that you shouldn’t pay commissions to affiliates who don’t abide by your affiliate program rules and who aren’t driving incremental revenue.

Sam Larner
Nov 11, 2021
Don't Miss Out

Get the latest insights on brand protection, compliance, and paid search delivered right to your inbox.

What you don't know will hurt you. Start monitoring and protecting your brand.