Relevancy and Quality Policy: Bing’s New Rules

On August 7th, 2017, Bing Ads updated its Relevancy and Quality Policy, adding a new System Quality Policy to “enhance a positive user experience by delivering improved ad and network quality.”

The policy provides Bing Ads the ability to limit or remove keywords and/or ads from its platform that have not shown any performance over a significant period of time. In addition, advertisers subject to the policy may see additional restrictions within ‘sensitive categories,’ including: weapons, pharmaceuticals, gambling, adult, and trademark.

We were excited by Bing Ads’ announcement, particularly the additional protection it provides brand owners against irrelevant trademark use by third-party search advertisers. So, we decided to take a look to see what, if any, impact the policy change had on trademark bidding using the BrandVerity Paid Search Monitoring tool. We’ll talk about the results of that study later in the post.

Preston Holland
Dec 14, 2017

The Worst of the Worst

We used the BrandVerity Paid Search Monitoring tool to look for trademark bidding on some of the most anticipated gifts of this holiday season including Apple Airpods, Amazon Echo, Hatchimals, and Super Mario Odyssey. We monitored branded keywords associated with these well-known products over the extended Thanksgiving weekend and through Cyber Monday. 

What we found wasn’t pretty. We’ll go into specific examples later on, but here are some of the general findings:

Ulla Saleh
Dec 12, 2017

Don’t Get Blindsided by Trademark Bidders this Holiday Season

We don’t need to tell you that the holiday season is the busiest time of year for retailers. Right now you are in the thick of it! Adobe is already forecasting that U.S. online sales will surpass $100 billion this holiday season–a 13.8% increase over last year!

Ulla Saleh
Nov 22, 2017

The Ultimate Guide to Trademark Bidding

Whether you are a trademark bidding expert or a newbie, there is a lot to know about trademark bidding. But if you do an online search for trademark bidding, you won’t find much.

Ulla Saleh
Nov 15, 2017

WEBINAR: BRAND BIDDING - EVERYTHING YOU WANT TO KNOW BUT WERE AFRAID TO ASK

This webinar took place on November 7th  and has been recorded. The recording is available here.

Ulla Saleh
Nov 1, 2017

4 Signs that You Are Under Attack by Trademark Bidders

Have you noticed anything fishy in your paid search campaigns lately? Unexplainable metrics? Unusual spikes in cost-per-click (CPC)? Or strange dips in click-through rates (CTRs)? You start going back through your PPC reporting to try to figure out what happened. Did you or someone on your team do something by mistake that could have caused a major change in the health of your account? You can’t put your finger on the problem. Frustration and confusion follow.

Ulla Saleh
Oct 5, 2017

Paid Search Monitoring 101 Part 2: How to Set Up a Comprehensive Monitoring Program

If you work in paid search, you may have heard about the importance of paid search monitoring. If not, read the first post in this two-part series, where we explain the many reasons why paid search monitoring is a no-brainer for PPC professionals.

Ulla Saleh
Sep 8, 2017

The Periodic Table of Paid Search Tools

There are too many search marketing tool roundups. There, I said it! I know because before writing this post, I researched other ones like it. Paid search tools kept coming up in our recent eBook on Expert PPC Tips, and I figured there must be some centralized resource about the available set of options.

Sam Engel
Aug 30, 2017

Webinar: Prepping Your Paid Search for the Holiday War Room

This webinar took place on September 7th and has been recorded. The recording is available here.

Ulla Saleh
Aug 22, 2017

Product Update: Our New Look!

Hello! My name is Todd, the product designer here at BrandVerity. I'm really excited to share a product design update that we are launching today!

As a designer, I'm constantly looking for ways to improve our customers’ experience within our app. I'm passionate about making BrandVerity easier to use because I recognize how busy you are. That's why I tackled this redesign - to make it easier for you to navigate, scan, and take action within BrandVerity.

Our design aesthetic has always emphasized a key strength of ours: quality data. We’re proud to provide you with trustworthy, actionable data, and we’ve taken a minimalist approach to design for that very reason. This redesign builds on that focus, improving clarity and making it easier than ever for you to find information and take action. So, here’s what’s new!

Todd Burton
Aug 1, 2017