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WEBINAR: Europe’s PPC Experts Share Their Tips & Tricks

While many Star Wars enthusiasts will be spending May 4th celebrating Star Wars Day, others will be learning about ways to improve their PPC from agency experts. The good news is you can do both - they aren’t mutually exclusive!

We are hosting a webinar on Thursday, May 4th, 10:00 BST / 11:00 CET with two of Europe’s PPC experts, both based in London. James Murray from Bing Ads EMEA will moderate the discussion with Oscar Romero, Head of Biddable Media at Performics and Jonathan Dunkley, Business Director of Paid Performance at Ecselis.

Oscar and Jonathan will offer concrete suggestions and share the best practices they’ve pick up from years of doing PPC. They will also answer questions from webinar participants.

Register for the webinar to learn from two leaders in the field of PPC about what to do and how to avoid common pitfalls.

We hope you will join us on Thursday, March 4th at 10:00 BST / 11:00 CET! Feel free to bring your light saber.

May the Fourth Be With You!
Ulla Saleh
Apr 19, 2017

New Release: Our Q1 2017 Branded Keywords Report

We're happy to announce the launch of our latest Branded Keywords Report!

Apr 19, 2017

Paid Search Roundup: Where to find the latest in PPC

After spending a couple of decades in marketing you start to realize that learning is a lifetime pursuit. What you know today will quickly be superseded by new information, tactics, and tools. While paid search advertising has been around for almost twenty years, it continues to evolve. Here is a list of sites that I use to keep up-to-speed on the latest developments across paid search advertising. These sites regularly post great content about paid search whether it’s commentary on the latest AdWords update, an interesting take on a new bidding strategy, or fresh data from industry reports.

Dan LaBelle
Apr 10, 2017

[Webinar Recap]: What Big Brands Need to Learn from PPC Agencies

Missed our March 28th webinar? No worries. Watch the recording of the presentation to learn the practical tips the agency experts shared to help you make your PPC shine.

Ulla Saleh
Apr 6, 2017

Product Update: Announcing Mobile Everywhere Public Beta

We are committed to building products that provide robust monitoring and compliance coverage across all major search engines worldwide. With mobile now accounting for nearly 60% of searches in the US, the ability to crawl mobile pages is essential. Today we are proud to announce that all three of our products provide complete coverage across both desktop and mobile pages.

John Ethier
Apr 5, 2017

Q & A with Performics on How to Succeed with Your PPC

This last month, we have been focusing on learning from agency experts on how to do better PPC. We recently published an eBook on this topic and are hosting a webinar on March 28th with agency experts on what big brands need to learn from PPC agencies.

Up until now, most of the experts we spoke with are based in the U.S. We thought it would be interesting to talk to European-based agency experts to see how they approached these same topics. As part of that European outreach, we chatted with Oscar Romero, the Head of Biddable International and Jafar Mahir, the Associate Biddable Director at Performics.

Ulla Saleh
Mar 27, 2017

5 Reports AdWords Doesn’t Provide: A PPC Superuser Wish List

Paid Search professionals spend a lot of time in AdWords - probably even more time than they would like. When we interviewed agency PPC experts for our eBook, Expert PPC Tips: Agencies Share Their Best Practices, we asked questions around AdWords functionality and reporting. They had some interesting ideas about what types of reports they wish they could see.

Ulla Saleh
Mar 21, 2017

[Webinar]: What Big Brands Need to Learn from PPC Agencies

The interest in our recent ebook Expert PPC Tips: Agencies Share Their Best Practices signaled that paid search professionals are eager to learn from agency PPC experts. After all, performance marketing and digital agencies are at the front lines of paid search; they juggle multiple accounts in different industries and they know what works and what doesn’t.

So, we’ve decided to continue the conversation over a webinar on Tuesday, March 28th, at 10am Pacific time with two of the eBook’s contributors–Allie Vadas, PPC Director at Jellyfish and Nikki Kuhlman, Senior Account Manager at JumpFlyChristi Olson, Bing Evangelist at Microsoft will moderate the discussion. Allie and Nikki will offer concrete suggestions and share the best practices they’ve honed after years of doing PPC. They will also answer questions from webinar participants. 

Ulla Saleh
Mar 7, 2017

Do Your Best PPC: Industry Experts Share their Tips and Tactics

Have you tried all your tricks and nothing is noticeably improving in your paid search campaigns? It’s easy to get stuck in a rut when you do in-house PPC. You feel like you’ve optimized everything and yet you’re pretty sure the results could be better. We’ve certainly been there.

That’s why we decided to reach out to paid search professionals working at performance marketing agencies. They are superusers of paid-search-related technologies, “in-the-know” when it comes to the latest changes and updates in the industry, and have vast experience testing different approaches and tactics.

We interviewed Paid Search Directors and Managers from performance marketing agencies in the U.S. and U.K., posing the same set of questions to each. On certain topics, like the importance of account structure and what it should look like, they were all in agreement. But on other subjects, like bidding on competitors’ keywords or whether to rely on in-house or third-party technology, they had different opinions. They also had different views on how to evaluate performance marketing agencies.

Ready to spark some new ideas, learn about specific best practices and get some tips from the experts? 

Ulla Saleh
Feb 23, 2017

Who Won the Paid Search Super Bowl?

Advertisers spent an average of $5 million to secure a 30-second commercial slot during Super Bowl LI, up from an estimated $4.8 million in 2016. Given that the Super Bowl is the most watched television event of the year, competition is fierce and the pressure on advertisers to get the most bang for their buck is enormous.

Ulla Saleh
Feb 10, 2017