For marketing and legal teams in regulated industries, monitoring for compliance online is difficult and time-consuming. Manually monitoring thousands or even millions of pages across multiple affiliates, partners, and/or third-party sites is nearly impossible and leads to critical content being missed. Introducing BrandVerity’s automated Web Compliance solution, which empowers marketing and legal teams to ensure airtight compliance of online content and offers. Our solution provides companies with a comprehensive and efficient way to identify content compliance risks and take action immediately.

As I write this, I’m working from home, as is the rest of the BrandVerity team. For some of us, that means juggling how to home school our kids during the workday. For others, it translates into having their dogs in their laps during video calls. All in all, though, we are a lucky group to be able to have jobs that enable us to work from home. Our gratitude goes out to those who are not able to do the same, yet are helping our communities function as normally as they can, from healthcare and hospital workers to those at our grocery stores and pharmacies.

You think a competitor is abusing your trademark in the copy of their ad. You’re a little rusty on Google Ads Trademark policy. You seem to recall something about how Google doesn’t allow trademarks in the ad text, but they can use them in the display URL. You go to the Google Ads support page that describes what is and what is not allowed, and by the end of reading it, you are more confused than you were before! Don’t worry! You are not alone. Many smart people have read and re-read Google’s policies on trademark and come away with more questions than answers.

When I speak with prospective customers about the benefits of our paid search monitoring solution, one thing I commonly hear is: “We don’t need automated software; we are already monitoring and remediating issues manually.” Another common refrain is: “Our agency handles all of that.”

After our recent post on threats and risks in coupon code channels, we figured it would be useful to follow up with some insight into how companies can monitor coupon codes. We believe that these methods, though somewhat limited, can help a company at least start to get its codes in check:

We’re living in a golden age of digital marketing. As consumer behaviors shift, the pace of digital transformation has quickened across many sectors – pushing marketers to invest more than ever before in various digital channels and affiliate programs as a way to generate growth. In 2022, affiliate marketing spend in the US alone is expected to reach a record high of $8.2B. Meanwhile, paid search is being forecasted to hit a global market spend of $136B by the end of this year. 

After another year of pandemic reverberations delivering relative unpredictability, and a fair degree of volatility, it’s curtains for 2021.

Partner marketing is taking over as an umbrella term for the various different areas of our industry. It is becoming apparent that we are no longer working in a siloed world. Successful partnerships and campaigns can include multiple marketing channels and technologies working together to meet objectives.

It’s been satisfying to see affiliate marketing mature over the past two decades, evolving from a somewhat experimental performance option that more adventuresome marketers undertook to a reliable channel that has perfected the equation for partnerships, analytics and outcomes. In the beginning, early pioneers hoped that their investments and undertakings would pan out, with limited risk, to generate rewards. Those that have stayed the course to present day, evolving along with the space, have seen the value and now can scale with confidence into the future.

We recently asked six paid search experts what they thought were the most important PPC trends. While there were a variety of answers, the clear winner in terms of impact on SEM for the coming year was automation. Like it or not, automation is unavoidable and search engine marketers need to learn how to thrive in this automated paid search world.