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New Study Reveals Widespread Failure to Meet FTC Disclosure Requirements

Based on BrandVerity’s work with some of the largest U.S. and European brands, we had a suspicion that affiliate bloggers often were not using proper disclosures of endorsements. In the past, this may not have been a big deal i.e. no penalties for brands or bloggers. But in the last two years, the FTC has stepped up its efforts to ensure compliance with the guidelines that have been on the books since 2009.

Preston Holland
Jan 16, 2017

Paid Search in 2017: 4 Need-to-Know Trends

The holidays are over. You’ve put the decorations back in their storage boxes, written down your New Year’s resolutions, and purchased that gym membership. Now it’s time to execute on all those big marketing plans you put together before the holidays.

Ulla Saleh
Jan 12, 2017

Trademark Policy for Lead Generators: Google's New Rules

Recently, Google updated their trademark guidelines to restrict the use of trademarks by lead generators. If you work with lead generation partners, they are no longer allowed to use your trademarks in paid search. And we believe this is a good thing.

Mason Smith
Nov 30, 2016

Hot off the Presses: Our Q3 Branded Keywords Report

We're happy to announce the launch of our latest Branded Keywords Report!

sam.engel
Oct 18, 2016

An Honest Review of BrandVerity from Someone Who’s Quitting

Quitting. A word that often connotes feelings of frustration, discontent, even anger. But sometimes you leave a place because you have to, not necessarily because you want to.

Trish Do
Aug 30, 2016

BrandVerity Rocks Curling

At BrandVerity, we make a concerted effort to recognize the individual and collective accomplishments of our team members. We work hard to create valuable services for our customers; and every once in awhile, we get to spend a little time together to celebrate that work. Thus enter curling.

Mason Smith
Jul 6, 2016

New Guides to Make Sense of Trademark Bidding!

Trademark bidding can seem like a tough problem to solve. You might feel overwhelmed with a number of questions, such as:

sam.engel
Jun 8, 2016

Using Python Webcrawling and Numpy to Build a Bad Bracket

This is my first time doing a March Madness Bracket. I don't follow basketball - more of a Seahawks & Broncos fan.  I had about an hour before the deadline to get my bracket together, and being a developer I decided to play to my strengths.

John Rush
Mar 29, 2016

What Do I Do After Finding a Trademark Bidder?

Okay, so you’ve found someone advertising on your branded keywords (perhaps using one of the methods from our previous post). Now what? You can’t change the search landscape overnight, so it’s time to figure out where to go next.

sam.engel
Mar 16, 2016

How Do I Know if Trademark Bidding Affects Me?

Trademark bidders can throw a serious wrench into your marketing efforts—preventing customers from reaching your site, inflating your marketing costs, and misrepresenting your brand. But how do you know when the problem is serious?

sam.engel
Mar 16, 2016
The State of Branded Keywords in Paid Search

Find out who else is bidding on your brand terms and learn how to take action against trademark bidding.

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Guide to Content Compliance for Financial Brands

How to maintain productive marketing and compliance on publishers' sites.

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Guide to Affiliate Compliance

Techniques, signs, and strategies to prevent affiliate abuse.

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