As a paid search marketer, you spend the majority of your time optimizing keywords, CPCs, ROAS, conversions, CTRs, and other metrics. But are you spending any time protecting the brand you are so busily building? If not, you are losing revenue and letting others control your customer experience.
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Have you wanted to explore search audiences and remarketing—but just haven’t found the time? Or have you tried dabbling in it, but aren’t sure if you’re getting the most out of these tools? Even if you’re already a pro, there’s still a lot to learn.
What do Slippery Skip, Loudmouth Luke, and Tommy Two-Face have in common? They are all monsters of paid search that are relentlessly and secretly attacking your PPC. Every day, these monsters take thousands of clicks away from your brand. In fact, during Q1 of 2017 alone, we found that these trademark bidders stole 49 million clicks from brands.
Never heard of these monsters? That’s because they are very good at hiding! Our latest eBook is a field guide for the digital marketer, giving you the rap sheet on these trademark bidders. In the eBook you’ll learn where these monsters prowl, what tactics they use to steal your traffic, and how to identify them. We’ll also tell you what to do once you catch them.
This webinar took place on June 29th and has been recorded. The recording is available here.
Trademark bidding is a serious problem that costs brands millions of dollars each year.
In Q1 of 2017 alone, trademark bidders stole 49 million clicks from brands across the 10 industry verticals we monitor in our quarterly Branded Keywords Report.
We decided to take a closer look at the retail vertical to specifically see which brands are most abused in PPC. This report includes a list of the 25 retail brands who are losing the most to trademark bidders. All of the brands on the list are household names, but you still may be surprised to see which ones made the top 25.
This webinar took place on May 24th and has been recorded. The recording is available here.
Your branded keywords are an enticing target for trademark bidders; they are relatively inexpensive and generally very profitable. But if you aren’t paying attention, trademark bidders will rob you blind. So what can you do to stop them?
On May 24th we hosted a webinar with CPC Strategy and talked about how you can catch trademark bidders, take corrective action, and improve key metrics like CTR and CPC. BrandVerity’s Director of Business Development, Preston Holland and CPC Strategy’s Sr. Paid Media Manager, Lewis Brannon discussed:
Can you imagine what it is like to approve marketing copy, and then find out after it is launched, that it violates federal regulations? This happens all the time to compliance teams who work for pharmaceutical companies. Despite their best efforts to dot their i’s and cross their t’s, they find themselves running up against the FDA and other federal regulatory bodies for noncompliance.
In the highly regulated industry of prescription drug advertising, there are many rules that need to be followed, especially when it comes to pharma SEM campaigns. With one in twenty searches on Google being health related, it’s no surprise that prescription drug advertising is highly regulated. Most of these rules come from the FDA’s guidance on Reminder Ads, but others are set by legal and regulatory teams within the specific pharmaceutical companies.
Did you miss our May 4th webinar? Were you too busy celebrating International Star Wars Day? Not a problem. You can watch the recording at your leisure.
James Murray from Bing Ads EMEA moderated the discussion with Lucy Siverns, Biddable Director at Performics and Jonathan Dunkley, Business Director of Paid Performance at Ecselis.
Paid search managers are always looking for ways to optimize their accounts. While there are many blogs and other resources devoted to the subject, it is still a lot to manage–especially if you are responsible for multiple accounts or if you took over the management of an account from someone else.
