<iframe src="//www.googletagmanager.com/ns.html?id=GTM-K5V8M3" height="0" width="0" style="display:none;visibility:hidden">

Paid Search Monitoring 101: Why Protecting Your Campaigns Is Crucial

As a paid search marketer, you spend the majority of your time optimizing keywords, CPCs, ROAS, conversions, CTRs, and other metrics. But are you spending any time protecting the brand you are so busily building? If not, you are losing revenue and letting others control your customer experience.

Ulla Saleh
Jul 18, 2017

Webinar: The Ultimate Guide to Search Audiences and Remarketing

Have you wanted to explore search audiences and remarketing—but just haven’t found the time? Or have you tried dabbling in it, but aren’t sure if you’re getting the most out of these tools? Even if you’re already a pro, there’s still a lot to learn.

Ulla Saleh
Jul 12, 2017

Introducing the Monsters of Paid Search

What do Slippery Skip, Loudmouth Luke, and Tommy Two-Face have in common? They are all monsters of paid search that are relentlessly and secretly attacking your PPC. Every day, these monsters take thousands of clicks away from your brand. In fact, during Q1 of 2017 alone, we found that these trademark bidders stole 49 million clicks from brands.

Never heard of these monsters? That’s because they are very good at hiding! Our latest eBook is a field guide for the digital marketer, giving you the rap sheet on these trademark bidders. In the eBook you’ll learn where these monsters prowl, what tactics they use to steal your traffic, and how to identify them. We’ll also tell you what to do once you catch them.

Ulla Saleh
Jun 20, 2017

Webinar: Everything You Need to Know about AdWords Automation

This webinar took place on June 29th and has been recorded. The recording is available here.

Ulla Saleh
Jun 19, 2017

New Report: Retail’s 25 Most Abused Brands in PPC

Trademark bidding is a serious problem that costs brands millions of dollars each year.

In Q1 of 2017 alone, trademark bidders stole 49 million clicks from brands across the 10 industry verticals we monitor in our quarterly Branded Keywords Report.

We decided to take a closer look at the retail vertical to specifically see which brands are most abused in PPC. This report includes a list of the 25 retail brands who are losing the most to trademark bidders. All of the brands on the list are household names, but you still may be surprised to see which ones made the top 25.

Ulla Saleh
Jun 6, 2017

Webinar: Uncover the Threats Lurking in Your Paid Search Campaigns

This webinar took place on May 24th and has been recorded. The recording is available here.


Your branded keywords are an enticing target for trademark bidders; they are relatively inexpensive and generally very profitable. But if you aren’t paying attention, trademark bidders will rob you blind. So what can you do to stop them? 

On May 24th we hosted a webinar with CPC Strategy and talked about how you can catch trademark bidders, take corrective action, and improve key metrics like CTR and CPC. BrandVerity’s Director of Business Development, Preston Holland and CPC Strategy’s Sr. Paid Media Manager, Lewis Brannon discussed:

Ulla Saleh
May 12, 2017

Pharma’s Real World Compliance Challenges in Paid Search

Can you imagine what it is like to approve marketing copy, and then find out after it is launched, that it violates federal regulations? This happens all the time to compliance teams who work for pharmaceutical companies. Despite their best efforts to dot their i’s and cross their t’s, they find themselves running up against the FDA and other federal regulatory bodies for noncompliance.

In the highly regulated industry of prescription drug advertising, there are many rules that need to be followed, especially when it comes to pharma SEM campaigns. With one in twenty searches on Google being health related, it’s no surprise that prescription drug advertising is highly regulated. Most of these rules come from the FDA’s guidance on Reminder Ads, but others are set by legal and regulatory teams within the specific pharmaceutical companies.

Julia Pavone
May 9, 2017

[Webinar Recap]: Europe’s PPC Experts Share Their Tips & Tricks

Did you miss our May 4th webinar? Were you too busy celebrating International Star Wars Day? Not a problem. You can watch the recording at your leisure.

James Murray from Bing Ads EMEA moderated the discussion with Lucy Siverns, Biddable Director at Performics and Jonathan Dunkley, Business Director of Paid Performance at Ecselis.

Ulla Saleh
May 5, 2017

PPC Account Optimization Checklist: Cross Your T’s and Dot Your I’s

Paid search managers are always looking for ways to optimize their accounts. While there are many blogs and other resources devoted to the subject, it is still a lot to manage–especially if you are responsible for multiple accounts or if you took over the management of an account from someone else.

Ulla Saleh
May 2, 2017

WEBINAR: Europe’s PPC Experts Share Their Tips & Tricks

While many Star Wars enthusiasts will be spending May 4th celebrating Star Wars Day, others will be learning about ways to improve their PPC from agency experts. The good news is you can do both - they aren’t mutually exclusive!

We are hosting a webinar on Thursday, May 4th, 10:00 BST / 11:00 CET with two of Europe’s PPC experts, both based in London. James Murray from Bing Ads EMEA will moderate the discussion with Oscar Romero, Head of Biddable Media at Performics and Jonathan Dunkley, Business Director of Paid Performance at Ecselis.

Oscar and Jonathan will offer concrete suggestions and share the best practices they’ve pick up from years of doing PPC. They will also answer questions from webinar participants.

Register for the webinar to learn from two leaders in the field of PPC about what to do and how to avoid common pitfalls.

We hope you will join us on Thursday, March 4th at 10:00 BST / 11:00 CET! Feel free to bring your light saber.

May the Fourth Be With You!
Ulla Saleh
Apr 19, 2017