The Complete Guide to Google's Marketing Innovations Keynote 2018

There has been a lot of buzz lately about Google's big changes across all advertising products.

The keynote address at last week’s Google Marketing Live conference was packed with announcements that will impact digital marketers for years to come. The presentation ran for over an hour, so there was a lot to digest. We put together a complete guide to help you quickly navigate all this new material.

Machine learning and assistance continue to be the overarching focus for Google. According to Sridhar Ramaswamy, Senior VP of Ads, Google wants to “be there and be useful” for consumers and advertisers by focusing on being valuable, transparent and trustworthy.

Google’s latest innovations help accomplish three things for advertisers: Better Results, Simpler Experiences, and Deeper Insights.

Jessica Bultman
Jul 19, 2018

Google AdWords Trademark Policies: Top 8 Questions

Google AdWords trademark policies can be confusing – especially if you don’t have prior experience with intellectual property or trademark law. We have been helping big brands, agencies, and networks protect their trademarked terms in paid search for the last 10 years. In that time, we’ve answered countless questions about AdWords trademark policies and brand bidding. I talked with our intrepid Customer Success Team to find out what are the most common questions they get asked and how they answer those questions.

Ulla Saleh
Jul 11, 2018

The Top 6 Reasons to Bid on Your Brand

Have you ever been asked by your CMO or a client, “Why are we bidding on our branded terms when we rank Number 1 in organic?” You may find yourself using phrases like “PPC best practice” or “controlling SERP real estate,” as you try to formulate a concise explanation.

Ulla Saleh
Jun 5, 2018

5 Ways to Keep your Affiliate Program Fraud-Free

Keeping your affiliate channel compliant and free of fraud is a challenge. Success requires persistent vigilance. Akin to weeding a garden, if you stop, the weeds take over.

In a recent webinar, “The Art of Fraud: Keeping Your Affiliate Program Compliant” we asked our panelists, Michael Swensen, Senior Manager, Brand Quality and Regulatory Compliance at Rakuten Marketing and Greg Hoffman, Founder and CEO of Apogee how to set up, scale, and monitor an affiliate program so that it doesn’t get overrun with fraud.

They concluded that there are 5 actions you can take to minimize your fraud risk.

Ulla Saleh
May 8, 2018

Affiliate Ad Hijacking: 5 Things You Should Know

Notice anything fishy in your PPC metrics lately? Is your impression share on branded terms lower than normal? Are the conversion rates for one of your affiliates almost identical to your branded paid search campaigns? You may be the target of an affiliate ad hijacker.

While most affiliates don’t engage in ad hijacking, when someone does, the impact can be very damaging to a brand’s paid search programs. Affiliates are supposed to be driving incremental revenue and helping you reach your goals, not stealing clicks and making your paid search programs more expensive!

In this blog, we’ll answer the five most common questions about affiliate ad hijacking and give you the information you need to identify and stop ad hijacking.

Ulla Saleh
Apr 3, 2018

Customer Spotlight: Sonos Trusts Its Brand with BrandVerity

About Sonos

Founded in 2002, Sonos® creates the leading smart speaker system. Once a tech startup populated with nerdy engineers and brilliant designers who love music, Sonos has grown into a global music brand dedicated to transforming the experience of listening out loud to music in the home. Its family of wireless smart speakers and home audio products make it easy for everyone to listen to the music they love in every room of their home.

Ulla Saleh
Feb 20, 2018

The Top 5 Affiliate Marketing Trends in 2018

What trends will impact the way advertisers run affiliate programs in 2018?

Ulla Saleh
Feb 7, 2018

Relevancy and Quality Policy: Bing’s New Rules

On August 7th, 2017, Bing Ads updated its Relevancy and Quality Policy, adding a new System Quality Policy to “enhance a positive user experience by delivering improved ad and network quality.”

The policy provides Bing Ads the ability to limit or remove keywords and/or ads from its platform that have not shown any performance over a significant period of time. In addition, advertisers subject to the policy may see additional restrictions within ‘sensitive categories,’ including: weapons, pharmaceuticals, gambling, adult, and trademark.

We were excited by Bing Ads’ announcement, particularly the additional protection it provides brand owners against irrelevant trademark use by third-party search advertisers. So, we decided to take a look to see what, if any, impact the policy change had on trademark bidding using the BrandVerity Paid Search Monitoring tool. We’ll talk about the results of that study later in the post.

Preston Holland
Dec 14, 2017

The Worst of the Worst

We used the BrandVerity Paid Search Monitoring tool to look for trademark bidding on some of the most anticipated gifts of this holiday season including Apple Airpods, Amazon Echo, Hatchimals, and Super Mario Odyssey. We monitored branded keywords associated with these well-known products over the extended Thanksgiving weekend and through Cyber Monday. 

What we found wasn’t pretty. We’ll go into specific examples later on, but here are some of the general findings:

Ulla Saleh
Dec 12, 2017

Don’t Get Blindsided by Trademark Bidders this Holiday Season

We don’t need to tell you that the holiday season is the busiest time of year for retailers. Right now you are in the thick of it! Adobe is already forecasting that U.S. online sales will surpass $100 billion this holiday season–a 13.8% increase over last year!

Ulla Saleh
Nov 22, 2017
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