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Paid Search Monitoring 101 Part 2: How to Set Up a Comprehensive Monitoring Program

If you work in paid search, you may have heard about the importance of paid search monitoring. If not, read the first post in this two-part series, where we explain the many reasons why paid search monitoring is a no-brainer for PPC professionals.

Ulla Saleh
Sep 8, 2017

The Periodic Table of Paid Search Tools

There are too many search marketing tool roundups. There, I said it! I know because before writing this post, I researched other ones like it. Paid search tools kept coming up in our recent eBook on Expert PPC Tips, and I figured there must be some centralized resource about the available set of options.

Sam Engel
Aug 30, 2017

Webinar: Prepping Your Paid Search for the Holiday War Room

This webinar took place on September 7th and has been recorded. The recording is available here.

Ulla Saleh
Aug 22, 2017

Product Update: Our New Look!

Hello! My name is Todd, the product designer here at BrandVerity. I'm really excited to share a product design update that we are launching today!

As a designer, I'm constantly looking for ways to improve our customers’ experience within our app. I'm passionate about making BrandVerity easier to use because I recognize how busy you are. That's why I tackled this redesign - to make it easier for you to navigate, scan, and take action within BrandVerity.

Our design aesthetic has always emphasized a key strength of ours: quality data. We’re proud to provide you with trustworthy, actionable data, and we’ve taken a minimalist approach to design for that very reason. This redesign builds on that focus, improving clarity and making it easier than ever for you to find information and take action. So, here’s what’s new!

Todd Burton
Aug 1, 2017

Paid Search Monitoring 101: Why Protecting Your Campaigns Is Crucial

As a paid search marketer, you spend the majority of your time optimizing keywords, CPCs, ROAS, conversions, CTRs, and other metrics. But are you spending any time protecting the brand you are so busily building? If not, you are losing revenue and letting others control your customer experience.

Ulla Saleh
Jul 18, 2017

Webinar: The Ultimate Guide to Search Audiences and Remarketing

This webinar took place on July 27th and has been recorded. The recording is available here.

Ulla Saleh
Jul 12, 2017

Introducing the Monsters of Paid Search

What do Slippery Skip, Loudmouth Luke, and Tommy Two-Face have in common? They are all monsters of paid search that are relentlessly and secretly attacking your PPC. Every day, these monsters take thousands of clicks away from your brand. In fact, during Q1 of 2017 alone, we found that these trademark bidders stole 49 million clicks from brands.

Never heard of these monsters? That’s because they are very good at hiding! Our latest eBook is a field guide for the digital marketer, giving you the rap sheet on these trademark bidders. In the eBook you’ll learn where these monsters prowl, what tactics they use to steal your traffic, and how to identify them. We’ll also tell you what to do once you catch them.

Ulla Saleh
Jun 20, 2017

Webinar: Everything You Need to Know about AdWords Automation

This webinar took place on June 29th and has been recorded. The recording is available here.

Ulla Saleh
Jun 19, 2017

New Report: Retail’s 25 Most Abused Brands in PPC

Trademark bidding is a serious problem that costs brands millions of dollars each year.

In Q1 of 2017 alone, trademark bidders stole 49 million clicks from brands across the 10 industry verticals we monitor in our quarterly Branded Keywords Report.

We decided to take a closer look at the retail vertical to specifically see which brands are most abused in PPC. This report includes a list of the 25 retail brands who are losing the most to trademark bidders. All of the brands on the list are household names, but you still may be surprised to see which ones made the top 25.

Ulla Saleh
Jun 6, 2017

Webinar: Uncover the Threats Lurking in Your Paid Search Campaigns

This webinar took place on May 24th and has been recorded. The recording is available here.


Your branded keywords are an enticing target for trademark bidders; they are relatively inexpensive and generally very profitable. But if you aren’t paying attention, trademark bidders will rob you blind. So what can you do to stop them? 

On May 24th we hosted a webinar with CPC Strategy and talked about how you can catch trademark bidders, take corrective action, and improve key metrics like CTR and CPC. BrandVerity’s Director of Business Development, Preston Holland and CPC Strategy’s Sr. Paid Media Manager, Lewis Brannon discussed:

Ulla Saleh
May 12, 2017