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Who Won the Paid Search Super Bowl?

Advertisers spent an average of $5 million to secure a 30-second commercial slot during Super Bowl LI, up from an estimated $4.8 million in 2016. Given that the Super Bowl is the most watched television event of the year, competition is fierce and the pressure on advertisers to get the most bang for their buck is enormous.

Ulla Saleh
Feb 10, 2017

BrandVerity Values Inclusivity

We strongly believe that the Executive Order temporarily banning citizens from seven Muslim-majority countries and suspending resettlement of Syrian refugees is misguided, discriminatory, and counterproductive. It goes against the founding principles of our country — principles that have created the unique opportunities that we all enjoy today.

David Naffziger
Feb 9, 2017

Congrats to All the ASW Pinnacle Award Winners

Our team thoroughly enjoyed this year’s Affiliate Summit West in Las Vegas. Thank you to the Affiliate Summit founders, Shawn Collins @affiliatetip and Missy Ward @MissyWard, and to all who worked to host this incredible event. We appreciate your dedication to continually improving the affiliate marketing industry; Affiliate Summit plays an important role in achieving that goal.

We were very honored to win The Pinnacle Award for Service of the Year, which was awarded on the last day of the conference. This recognition reflects the hard work and dedication of the BrandVerity team and the continued support of our amazing customers! Congratulations to the other winners and nominees, especially the other Tool/Service of the Year nominees, FTMC and PerformanceMarketingJOBS.com, both formidable competitors for this award!

Looking forward to the next Affiliate Summit!
Ulla Saleh
Jan 31, 2017

New Release: Our Q4 Branded Keywords Report

We're happy to announce the launch of our latest Branded Keywords Report!

sam.engel
Jan 26, 2017

Getty Images Protects Brand Terms With Paid Search Monitoring

BrandVerity's Paid Search Monitoring platform helps protect Getty Images' organic branded CTR 

Getty Images is the world’s leader in visual communication, with almost 200 million assets available through its premium content site www.gettyimages.com and its leading stock content site www.istock.com. With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content.

Ulla Saleh
Jan 20, 2017

Affiliate Summit West 2017 Highlights: FTC Compliance Challenges

More than 6,000 digital marketers from over 70 countries gathered at the Paris Las Vegas hotel for Affiliate Summit West 2017. Attendees included online publishers, bloggers, traffic sources, retailers, networks, digital agencies, technology companies, and a number of my BrandVerity colleagues.

Julia Pavone
Jan 19, 2017

New Study Reveals Widespread Failure to Meet FTC Disclosure Requirements

Based on BrandVerity’s work with some of the largest U.S. and European brands, we had a suspicion that affiliate bloggers often were not using proper disclosures of endorsements. In the past, this may not have been a big deal i.e. no penalties for brands or bloggers. But in the last two years, the FTC has stepped up its efforts to ensure compliance with the guidelines that have been on the books since 2009.

Preston Holland
Jan 16, 2017

Paid Search in 2017: 4 Need-to-Know Trends

The holidays are over. You’ve put the decorations back in their storage boxes, written down your New Year’s resolutions, and purchased that gym membership. Now it’s time to execute on all those big marketing plans you put together before the holidays.

Ulla Saleh
Jan 12, 2017

Trademark Policy for Lead Generators: Google's New Rules

Recently, Google updated their trademark guidelines to restrict the use of trademarks by lead generators. If you work with lead generation partners, they are no longer allowed to use your trademarks in paid search. And we believe this is a good thing.

Mason Smith
Nov 30, 2016

Hot off the Presses: Our Q3 Branded Keywords Report

We're happy to announce the launch of our latest Branded Keywords Report!

sam.engel
Oct 18, 2016