The Top 6 Reasons to Bid on Your Brand

Have you ever been asked by your CMO or a client, “Why are we bidding on our branded terms when we rank Number 1 in organic?” You may find yourself using phrases like “PPC best practice” or “controlling SERP real estate,” as you try to formulate a concise explanation.

Ulla Saleh
Jun 5, 2018

The Worst of the Worst

We used the BrandVerity Paid Search Monitoring tool to look for trademark bidding on some of the most anticipated gifts of this holiday season including Apple Airpods, Amazon Echo, Hatchimals, and Super Mario Odyssey. We monitored branded keywords associated with these well-known products over the extended Thanksgiving weekend and through Cyber Monday. 

What we found wasn’t pretty. We’ll go into specific examples later on, but here are some of the general findings:

Ulla Saleh
Dec 12, 2017

Don’t Get Blindsided by Trademark Bidders this Holiday Season

We don’t need to tell you that the holiday season is the busiest time of year for retailers. Right now you are in the thick of it! Adobe is already forecasting that U.S. online sales will surpass $100 billion this holiday season–a 13.8% increase over last year!

Ulla Saleh
Nov 22, 2017

Paid Search Monitoring 101: Why Protecting Your Campaigns Is Crucial

As a paid search marketer, you spend the majority of your time optimizing keywords, CPCs, ROAS, conversions, CTRs, and other metrics. But are you spending any time protecting the brand you are so busily building? If not, you are losing revenue and letting others control your customer experience.

Ulla Saleh
Jul 18, 2017

Introducing the Monsters of Paid Search

What do Slippery Skip, Loudmouth Luke, and Tommy Two-Face have in common? They are all monsters of paid search that are relentlessly and secretly attacking your PPC. Every day, these monsters take thousands of clicks away from your brand. In fact, during Q1 of 2017 alone, we found that these trademark bidders stole 49 million clicks from brands.

Never heard of these monsters? That’s because they are very good at hiding! Our latest eBook is a field guide for the digital marketer, giving you the rap sheet on these trademark bidders. In the eBook you’ll learn where these monsters prowl, what tactics they use to steal your traffic, and how to identify them. We’ll also tell you what to do once you catch them.

Ulla Saleh
Jun 20, 2017

New Report: Retail’s 25 Most Abused Brands in PPC

Trademark bidding is a serious problem that costs brands millions of dollars each year.

In Q1 of 2017 alone, trademark bidders stole 49 million clicks from brands across the 10 industry verticals we monitor in our quarterly Branded Keywords Report.

We decided to take a closer look at the retail vertical to specifically see which brands are most abused in PPC. This report includes a list of the 25 retail brands who are losing the most to trademark bidders. All of the brands on the list are household names, but you still may be surprised to see which ones made the top 25.

Ulla Saleh
Jun 6, 2017

New Release: Our Q1 2017 Branded Keywords Report

We're happy to announce the launch of our latest Branded Keywords Report!

Apr 19, 2017

New Release: Our Q4 Branded Keywords Report

We're happy to announce the launch of our latest Branded Keywords Report!

Jan 26, 2017

Trademark Policy for Lead Generators: Google's New Rules

Recently, Google updated their trademark guidelines to restrict the use of trademarks by lead generators. If you work with lead generation partners, they are no longer allowed to use your trademarks in paid search. And we believe this is a good thing.

Mason Smith
Nov 30, 2016

Hot off the Presses: Our Q3 Branded Keywords Report

We're happy to announce the launch of our latest Branded Keywords Report!

Oct 18, 2016
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