How To Submit a Trademark Infringement to Google

You think a competitor is abusing your trademark in the copy of their ad. You’re a little rusty on Google Ads Trademark policy. You seem to recall something about how Google doesn’t allow trademarks in the ad text, but they can use them in the display URL. You go to the Google Ads support page that describes what is and what is not allowed, and by the end of reading it, you are more confused than you were before! Don’t worry! You are not alone. Many smart people have read and re-read Google’s policies on trademark and come away with more questions than answers.

Ulla Saleh
Aug 28, 2022

Manual Brand Monitoring Systems Don’t Work. Here Is How To Automate.

When I speak with prospective customers about the benefits of our paid search monitoring solution, one thing I commonly hear is: “We don’t need automated software; we are already monitoring and remediating issues manually.” Another common refrain is: “Our agency handles all of that.”

John Ethier
Jul 9, 2022

How to Monitor Coupons & Promo Codes for Your Brand

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Credit: Mandy Jansen

After our recent post on threats and risks in coupon code channels, we figured it would be useful to follow up with some insight into how companies can monitor coupon codes. We believe that these methods, though somewhat limited, can help a company at least start to get its codes in check:

sam.engel
Jun 1, 2022

Download: Paid Search Monitoring & Brand Compliance Survey Report 2022

We’re living in a golden age of digital marketing. As consumer behaviors shift, the pace of digital transformation has quickened across many sectors – pushing marketers to invest more than ever before in various digital channels and affiliate programs as a way to generate growth. In 2022, affiliate marketing spend in the US alone is expected to reach a record high of $8.2B. Meanwhile, paid search is being forecasted to hit a global market spend of $136B by the end of this year. 

BrandVerity
Apr 21, 2022

[DOWNLOAD] 2022 Expert Affiliate Marketing Predictions

After another year of pandemic reverberations delivering relative unpredictability, and a fair degree of volatility, it’s curtains for 2021.

Chrissy Kammerer
Feb 16, 2022

PerformanceIN + CEO Matt Gilbert: Trends and Insights for Partnership Marketing in 2022

Partner marketing is taking over as an umbrella term for the various different areas of our industry. It is becoming apparent that we are no longer working in a siloed world. Successful partnerships and campaigns can include multiple marketing channels and technologies working together to meet objectives.

BrandVerity
Feb 2, 2022

Affiliate Rule Monitoring & Brand Safety are Always On — Equal Parts Partnership and Monitoring Best Practices

It’s been satisfying to see affiliate marketing mature over the past two decades, evolving from a somewhat experimental performance option that more adventuresome marketers undertook to a reliable channel that has perfected the equation for partnerships, analytics and outcomes. In the beginning, early pioneers hoped that their investments and undertakings would pan out, with limited risk, to generate rewards. Those that have stayed the course to present day, evolving along with the space, have seen the value and now can scale with confidence into the future.

David Naffziger
Jan 29, 2022

Make Brand Protection Part of Your Paid Search Strategy

We recently asked six paid search experts what they thought were the most important PPC trends. While there were a variety of answers, the clear winner in terms of impact on SEM for the coming year was automation. Like it or not, automation is unavoidable and search engine marketers need to learn how to thrive in this automated paid search world.

Ulla Saleh
Jan 28, 2022

[RELEASE] BrandVerity: Critical Component to Partnerize Momentum for 2021

NEW YORK, UNITED STATES, January 18, 2022 /EINPresswire.com/ -- Partnerize, the leader in partnership automation for brands and partners, today announced the company's 2021 performance milestones, including 28% YoY client revenue growth and a steady clip of new business. This performance demonstrates successful execution of the company’s strategic plan, following two acquisitions, and continued market validation as a category-defining force and authority in expanding the value of partnerships through software automation and flexible service models. Additionally, Van Chappell has been named General Manager of BrandVerity, and Brent Fraser joins as the Senior Vice President of Global Partnerships & Key Accounts. These two leadership appointments reinforce the company’s commitment to further diversify and service the partner ecosystem while championing brand safety across the category.

BrandVerity
Jan 18, 2022

BrandVerity Named One of Built In’s Best Places to Work for 2022

BrandVerity is excited to be named one of Built In’s “Best Small Companies”, an honor that recognizes businesses with less than 100 employees for their benefits and perks, such as: 

BrandVerity
Jan 6, 2022
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