How to Find and Take Action Against Brand-Bidding Affiliates with BrandVerity’s Paid Search Monitoring Solution

Since the onset of economic uncertainties brought on by the global pandemic, marketers have been asked to optimize their program spend and reduce unnecessary expenditure. What classifies as unnecessary is the subject of heated debate. One thing everyone agrees on, however, is that you shouldn’t pay commissions to affiliates who don’t abide by your affiliate program rules and who aren’t driving incremental revenue.

Sam Larner
Feb 8, 2023

Dedicated Shopping Ad Compliance Monitoring Proves a Major Win for ASDA’s Affiliate Program

With access to a near-infinite number of platforms and partners, and an ever evolving technology and regulatory landscape, a brand's need for a holistic compliance approach is paramount, something that ASDA is fully aware of. 

BrandVerity
Feb 6, 2023

5 Must-Have Features for Your Brand Protection Software Arsenal

For marketing and legal teams in regulated industries, monitoring for compliance online is difficult and time-consuming. Manually monitoring thousands or even millions of pages across multiple affiliates, partners, and/or third-party sites is nearly impossible and leads to critical content being missed. Introducing BrandVerity’s automated Web Compliance solution, which empowers marketing and legal teams to ensure airtight brand protection and compliance of online content and offers. Our solution provides companies with a comprehensive and efficient way to identify content compliance risks and take action immediately.

Chrissy Kammerer
Oct 22, 2022

It’s Time for Brands to Bring Out Their Best Selves

As I write this, I’m working from home, as is the rest of the BrandVerity team. For some of us, that means juggling how to home school our kids during the workday. For others, it translates into having their dogs in their laps during video calls. All in all, though, we are a lucky group to be able to have jobs that enable us to work from home. Our gratitude goes out to those who are not able to do the same, yet are helping our communities function as normally as they can, from healthcare and hospital workers to those at our grocery stores and pharmacies.

Jennifer Agustin
Oct 1, 2022

How To Submit a Trademark Infringement to Google

You think a competitor is abusing your trademark in the copy of their ad. You’re a little rusty on Google Ads Trademark policy. You seem to recall something about how Google doesn’t allow trademarks in the ad text, but they can use them in the display URL. You go to the Google Ads support page that describes what is and what is not allowed, and by the end of reading it, you are more confused than you were before! Don’t worry! You are not alone. Many smart people have read and re-read Google’s policies on trademark and come away with more questions than answers.

Ulla Saleh
Aug 28, 2022

Manual Brand Monitoring Systems Don’t Work. Here Is How To Automate.

When I speak with prospective customers about the benefits of our paid search monitoring solution, one thing I commonly hear is: “We don’t need automated software; we are already monitoring and remediating issues manually.” Another common refrain is: “Our agency handles all of that.”

John Ethier
Jul 9, 2022

How to Monitor Coupons & Promo Codes for Your Brand

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Credit: Mandy Jansen

After our recent post on threats and risks in coupon code channels, we figured it would be useful to follow up with some insight into how companies can monitor coupon codes. We believe that these methods, though somewhat limited, can help a company at least start to get its codes in check:

sam.engel
Jun 1, 2022

Download: Paid Search Monitoring & Brand Compliance Survey Report 2022

We’re living in a golden age of digital marketing. As consumer behaviors shift, the pace of digital transformation has quickened across many sectors – pushing marketers to invest more than ever before in various digital channels and affiliate programs as a way to generate growth. In 2022, affiliate marketing spend in the US alone is expected to reach a record high of $8.2B. Meanwhile, paid search is being forecasted to hit a global market spend of $136B by the end of this year. 

BrandVerity
Apr 21, 2022

[DOWNLOAD] 2022 Expert Affiliate Marketing Predictions

After another year of pandemic reverberations delivering relative unpredictability, and a fair degree of volatility, it’s curtains for 2021.

Chrissy Kammerer
Feb 16, 2022

PerformanceIN + CEO Matt Gilbert: Trends and Insights for Partnership Marketing in 2022

Partner marketing is taking over as an umbrella term for the various different areas of our industry. It is becoming apparent that we are no longer working in a siloed world. Successful partnerships and campaigns can include multiple marketing channels and technologies working together to meet objectives.

BrandVerity
Feb 2, 2022
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