Sam Larner

Recent Posts

Tips To Build a Successful Affiliate Marketing Program From the Start

An affiliate marketing program is a marketing strategy in which a brand partners with a third-party called publishers, or affiliates, to promote its products or services in exchange for a commission on sales.

Sam Larner
Jun 2, 2023

How to Find and Take Action Against Brand-Bidding Affiliates with BrandVerity’s Paid Search Monitoring Solution

Since the onset of economic uncertainties brought on by the global pandemic, marketers have been asked to optimize their program spend and reduce unnecessary expenditure. What classifies as unnecessary is the subject of heated debate. One thing everyone agrees on, however, is that you shouldn’t pay commissions to affiliates who don’t abide by your affiliate program rules and who aren’t driving incremental revenue.

Sam Larner
Feb 8, 2023
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