In the highly regulated pharma SEM space, maintaining compliance requires a rigorous process. But even the most detailed manual processes are imperfect.
Pharma Compliance and Quality Assurance teams, and their respective agencies have workflows in place to ensure their ads meet all regulatory requirements. With multiple teams conducting reviews and numerous steps involved, mistakes occur. Using a proprietary technology, BrandVerity monitors the ad variations that show up in the search engine for your campaigns, compares them against the approved ad copy, and reports unapproved versions back to you.
Due to unpredictable search engine format changes, compliance stakeholders cannot fully control how search engines display ads in the wild. A truncation or rearrangement by the search engine can create serious regulatory issues for a pharmaceutical brand. BrandVerity’s automated solution proactively monitors for these compliance violations so that the brand can quickly remediate.
Automatically find all ads in violation of FDA rules, among the 43,680 possible permutations created by Responsive Search Ads.
Free up teams to focus on other value-added projects by streamlining the compliance process.
Easily customize the monitoring solution around your company’s compliance program and federal regulations, reducing the complexity of your existing manual process.
Can you imagine what it is like to approve marketing copy, and then find out after it is launched, that it violates federal regulations? This happens all the time to compliance teams who work for pharmaceutical companies. Despite their best efforts to dot their i’s and cross their t’s, they find themselves running up against the FDA and other federal regulatory bodies for noncompliance.