The Complete Guide to Google's Marketing Innovations Keynote 2018

There has been a lot of buzz lately about Google's big changes across all advertising products.

The keynote address at last week’s Google Marketing Live conference was packed with announcements that will impact digital marketers for years to come. The presentation ran for over an hour, so there was a lot to digest. We put together a complete guide to help you quickly navigate all this new material.

Machine learning and assistance continue to be the overarching focus for Google. According to Sridhar Ramaswamy, Senior VP of Ads, Google wants to “be there and be useful” for consumers and advertisers by focusing on being valuable, transparent and trustworthy.

Google’s latest innovations help accomplish three things for advertisers: Better Results, Simpler Experiences, and Deeper Insights.

Jessica Bultman
Jul 19, 2018

Affiliate Summit Wrap-Up

What an eye-opening few days! So many great people and so many interesting stories from all sides of Affiliate Marketing. When you get the chance to step back for a moment, you can really start to appreciate how sophisticated our industry is.

sam.engel
Jan 21, 2013

CJ API Integration

BrandVerity PoachMark now integrates with the Commission Junction API! A number of aspects within PoachMark are now enhanced due to this integration. We are able to provide a much more comprehensive view of individual affiliates and their associated properties.

David Naffziger
Jan 7, 2011

Google Testing New Ad Unit for Places Pages

We've found a number of Google Places advertisements appearing on searches for 'Brand + Product Category' and include a link to a competitive local retailer. The advertisements represent an entirely new AdWords unit that we hadn't seen before and seem to be designed specifically for Google Places. A handful of examples below:

A search for 'Zappos shoes' (and similar variants):

A search for 'Gap clothes':

A search for 'Bennigan's restaurants':

A search for 'Starbucks coffee':

We've only seen these advertisements from San Francisco, which would suggest that these are being run a purely trial basis at this point.

We've also only seen the ads at the top of the right rail. This suggests to me that they are exempt from the auction process.

I'd say these ad units remove any doubts that Google is taking Places very seriously.

David Naffziger
Oct 2, 2009

Recent Coverage of BrandVerity PoachMark

We're excited by the recent coverage that we've received on the launch of PoachMark. A few of the recent posts include:

David Naffziger
Jun 20, 2009

WSJ Article on the Rise in Online Fraud

The Wall Street Journal has an interesting article on the very recent rise in online fraud. It certainly suggests that fraud rises in the downturn.

David Naffziger
Feb 2, 2009

BrandVerity Nomiated for PPC Semmy award

We were honored to be nominated for the Semmy Award for best PPC post of 2008 for our post on Search Engine PPC Trademark policies.

David Naffziger
Jan 31, 2009

US Government reacts strongly to ICANN's gTLD proposal

ICANN had been planning on a radical transformation of the gTLD system in May 2009 that would result in a tremendous expansion of available gTLDs (current examples of gTLDs include .biz, .mobi, .com, .org). The proposal would basically allow anyone with $185K to buy a new gTLD (although technically those are application fees).

David Naffziger
Dec 23, 2008

Good writeup at AMWSO

I spoke with Chris Sanderson of AMWSO yesterday to learn a bit more about search in Asia as well as to provide him an overview of BrandVerity. Chris put together a good summary on the importance of monitoring PPC policy abuse as well as some of his early thoughts on PoachMark on the AMWSO blog. He also offers advice to new PoachMark users on how best to utilize the system (we're taking a few of his thoughts to heart as we evolve the trial program).

David Naffziger
Oct 15, 2008

Anti-Typosquatter firm raises $3M

Techcrunch reports that CitizenHawk recently raised a $3M round.

David Naffziger
May 12, 2008
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