A New Chapter: Partnerize Acquires BrandVerity

When BrandVerity started in 2008, we knew companies were challenged with being able to protect their brand online at scale. We recognized the need for substantial technology investments to help customers monitor critical aspects of their online marketing campaigns -- from preventing trademark infringements in paid search to ensuring regulatory compliance of their content across the Web. With the right solution, companies could be confident that they were ultimately protecting all of the hard work, time, and resources spent in building their brands online.

David Naffziger
Apr 30, 2020

It’s Time for Brands to Bring Out Their Best Selves

As I write this, I’m working from home, as is the rest of the BrandVerity team. For some of us, that means juggling how to home school our kids during the workday. For others, it translates into having their dogs in their laps during video calls. All in all, though, we are a lucky group to be able to have jobs that enable us to work from home. Our gratitude goes out to those who are not able to do the same, yet are helping our communities function as normally as they can, from healthcare and hospital workers to those at our grocery stores and pharmacies.

Jennifer Agustin
Mar 19, 2020

Three Ways Search Can Boost Your Consumer Brand in 2020

With the year already in full swing, global consumer marketers are poised to take advantage of the $5 trillion in global ecommerce spend projected to happen by 2021. And while leading companies will continue to leverage multiple channels across the digital marketing funnel to build their brands, search marketing will still play one of the most critical roles.

Jennifer Agustin
Jan 23, 2020

With Widespread Consumer Confusion, Brands Must Be Extra Vigilant Protecting Paid Search Investments this Holiday Season: New Survey

With US retail ecommerce spending projected to rise as much as 13.2% to $135.35 billion during this holiday season, it’s no wonder that brands are investing so much in their paid search programs to capture the surge in traffic.

And while brands and their marketing departments are working overtime to drive sales, new BrandVerity research has brought to light some important findings and hidden risks brands need to be aware of when it comes to the journey consumers are taking online to find the perfect gift.

In order to give brands a better understanding of the search experiences their consumers are having this holiday season and beyond, and how they are impacting brand perception, we commissioned a research study of over 1,000 US consumers, balanced against the US population for age, gender, region, and income. Here’s what we found.

Jennifer Agustin
Nov 19, 2019

BrandVerity Named One of Seattle’s Best Places to Work 2019

We are excited to announce that BrandVerity has been selected as one of Built In Seattle’s Best Small Companies to Work for in Seattle! This distinction is awarded to companies that have gone the extra mile in creating an awesome work culture that empowers employees to live their best lives.

Ryan Lim
Feb 14, 2019

The Complete Guide to Google's Marketing Innovations Keynote 2018

There has been a lot of buzz lately about Google's big changes across all advertising products.

The keynote address at last week’s Google Marketing Live conference was packed with announcements that will impact digital marketers for years to come. The presentation ran for over an hour, so there was a lot to digest. We put together a complete guide to help you quickly navigate all this new material.

Machine learning and assistance continue to be the overarching focus for Google. According to Sridhar Ramaswamy, Senior VP of Ads, Google wants to “be there and be useful” for consumers and advertisers by focusing on being valuable, transparent and trustworthy.

Google’s latest innovations help accomplish three things for advertisers: Better Results, Simpler Experiences, and Deeper Insights.

Jessica Bultman
Jul 19, 2018

Affiliate Summit Wrap-Up

What an eye-opening few days! So many great people and so many interesting stories from all sides of Affiliate Marketing. When you get the chance to step back for a moment, you can really start to appreciate how sophisticated our industry is.

sam.engel
Jan 21, 2013

CJ API Integration

BrandVerity PoachMark now integrates with the Commission Junction API! A number of aspects within PoachMark are now enhanced due to this integration. We are able to provide a much more comprehensive view of individual affiliates and their associated properties.

David Naffziger
Jan 7, 2011

Google Testing New Ad Unit for Places Pages

We've found a number of Google Places advertisements appearing on searches for 'Brand + Product Category' and include a link to a competitive local retailer. The advertisements represent an entirely new AdWords unit that we hadn't seen before and seem to be designed specifically for Google Places. A handful of examples below:

A search for 'Zappos shoes' (and similar variants):

A search for 'Gap clothes':

A search for 'Bennigan's restaurants':

A search for 'Starbucks coffee':

We've only seen these advertisements from San Francisco, which would suggest that these are being run a purely trial basis at this point.

We've also only seen the ads at the top of the right rail. This suggests to me that they are exempt from the auction process.

I'd say these ad units remove any doubts that Google is taking Places very seriously.

David Naffziger
Oct 2, 2009

Recent Coverage of BrandVerity PoachMark

We're excited by the recent coverage that we've received on the launch of PoachMark. A few of the recent posts include:

David Naffziger
Jun 20, 2009
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