In the dynamic realm of paid search advertising, brand bidding serves as a cornerstone strategy for businesses to secure prime real estate on search engine results pages (SERPs) and capture valuable leads. However, this landscape is not without its pitfalls, as bad actors engage in brand bidding and ad hijacking tactics that threaten to undermine the efforts and investments of legitimate advertisers.
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The internet offers countless opportunities for exposure but also presents risks that can tarnish your brand's reputation. To ensure the safety and integrity of your brand, you must employ effective strategies that safeguard it from threats and misuse.
In the vast landscape of online marketing, affiliates play a crucial role in driving traffic and sales to businesses. However, there’s still an ongoing concern regarding nefarious affiliates’ brand-bidding activity on the SERP. Namely, that some affiliates exploit Google's tools as an excuse for dubious tactics.
An Introduction to Affiliate Compliance
Affiliate marketing programs have the potential to add great value for a company, but a few competent scammers can quickly and vastly reduce their profitability. The technical sophistication of abusive affiliates often far outweighs the merchant’s reciprocal knowledge, allowing marketing fraud to run rampant.
This guide aims to provide extensive information about fraudulent affiliate tactics so that merchants can better understand how affiliate abuse operates, the impact of it on a company, and methods for detection and prevention. We hope that this guide can serve as a step towards an overall reduction in affiliate abuse by granting merchants a deeper understanding of the ways that unethical affiliates manipulate the system.
At BrandVerity, we provide merchants and affiliate managers with tools to detect online brand and trademark abuse. Two services, PoachMark and the Affiliate Watchlist, grant clients effective management tools for their affiliate programs by detecting affiliate abuse of paid search policies and creating a continually updated list of affiliate abusers. If you have any questions or are interested in partnering with BrandVerity, please contact us.
What Is Affiliate Policy Monitoring?
Affiliate policy monitoring, or affiliate program monitoring, is the practice of proactive tracking and analysis of the activities affiliate partners engage in. This includes the monitoring of website content the affiliate writes, ad placements the affiliate bids on, and social media posts the affiliate makes. The goal of affiliate monitoring is to protect a brand's reputation and integrity while ensuring all affiliate partners are abiding by the rules.
