There has been a lot of buzz lately about Google's big changes across all advertising products.

The keynote address at last week’s Google Marketing Live conference was packed with announcements that will impact digital marketers for years to come. The presentation ran for over an hour, so there was a lot to digest. We put together a complete guide to help you quickly navigate all this new material.

Machine learning and assistance continue to be the overarching focus for Google. According to Sridhar Ramaswamy, Senior VP of Ads, Google wants to “be there and be useful” for consumers and advertisers by focusing on being valuable, transparent and trustworthy.

Google’s latest innovations help accomplish three things for advertisers: Better Results, Simpler Experiences, and Deeper Insights.

This webinar took place on September 7th and has been recorded. The recording is available here.

This webinar took place on July 27th and has been recorded. The recording is available here.

This webinar took place on June 29th and has been recorded. The recording is available here.

The interest in our recent ebook Expert PPC Tips: Agencies Share Their Best Practices signaled that paid search professionals are eager to learn from agency PPC experts. After all, performance marketing and digital agencies are at the front lines of paid search; they juggle multiple accounts in different industries and they know what works and what doesn’t.

So, we’ve decided to continue the conversation over a webinar on Tuesday, March 28th, at 10am Pacific time with two of the eBook’s contributors–Allie Vadas, PPC Director at Jellyfish and Nikki Kuhlman, Senior Account Manager at JumpFly. Christi Olson, Bing Evangelist at Microsoft will moderate the discussion. Allie and Nikki will offer concrete suggestions and share the best practices they’ve honed after years of doing PPC. They will also answer questions from webinar participants. 

If you've been poking around on brandverity.com the past few days, you may have noticed some changes. Some pretty big changes!

Are you a superuser of BrandVerity’s paid search monitoring software? Did you know that now you can earn Affiliate Monitoring and Trademark Monitoring Certifications from BrandVerity?

BrandVerity and Corporation Service Company® (CSC), a provider of legal, business, and financial services, are working together in a pretty fantastic way. CSC now offers paid search monitoring to its clients through BrandVerity.

BrandVerity has expanded its geographical footprint by opening an office in the heart of London. We wanted to provide more in-person, customized services for our clients in Europe.

Today, we’re happy to release the latest analysis of branded keywords in paid search, covering the second quarter of this year. You can download it here.