---
title: BrandVerity's Trademark, Brand Protection, & Compliance Blog | Brendan Lash
description: BrandVerity's Trademark, Brand Protection, & Compliance Blog
---

## Brendan Lash

### Recent Posts

[![](https://www.brandverity.com/hubfs/Brand%20Protection%20Software%20Header%20(1)-1.jpg) ](https://www.brandverity.com/blog/how-to-choose-a-brand-protection-software-solution-1)

## [How to Choose a Brand Protection Software Solution](https://www.brandverity.com/blog/how-to-choose-a-brand-protection-software-solution-1)

Businesses lose billions of dollars annually due to counterfeiting and brand infringement online. With bad actors online becoming more sophisticated, it becomes more challenging for companies to keep up with a brand protection strategy online. However, thanks to the popularity of AI, brand protection is no longer an option. It is a necessity to doing business on the internet.

Choosing a [brand protection software solution](https://www.brandverity.com/blog/the-5-features-of-the-best-online-brand-protection-software) is one of the most important tasks confronting brand managers and marketing leaders today.

[See Full Post](https://www.brandverity.com/blog/how-to-choose-a-brand-protection-software-solution-1)

[Brendan Lash](https://www.brandverity.com/blog/author/brendan-lash)

Jan 30, 2026

[![](https://www.brandverity.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20sleek%20modern%20workspace%20with%20a%20large%20computer%20monitor%20displaying%20a%20digital%20dashboard%20filled%20with%20analytics%20and%20AI%20search%20results%20The%20screen%20showcases%20various%20graphs%20charts%20and%20notifications%20related%20to%20brand%20reputation%20management%20Su.png) ](https://www.brandverity.com/blog/the-many-benefits-of-branded-search-terms-for-seo-and-ppc)

## [The Many Benefits of Branded Search Terms for SEO and PPC](https://www.brandverity.com/blog/the-many-benefits-of-branded-search-terms-for-seo-and-ppc)

Search terms are at the heart of all SEO and PPC strategies. However, not all search terms are created equal. One key difference is between branded and non-branded search terms. Branded search terms are your brand name or longer phrases that include your brand name. Branded search terms often indicate the searcher already knows about your brand, while non-branded terms, or terms that don't include your brand name, don't. Non-branded terms are used to reach an audience earlier in the buyer's journey, and they need to learn about your brand to call you by your name.

**So, what's so great about branded search terms?**

In this article, we'll explore why using branded terms in your search marketing strategies can be a game changer. With benefits like stronger conversion rates, more brand credibility, and more personalization, we will explore in depth what makes branded search terms great.

[See Full Post](https://www.brandverity.com/blog/the-many-benefits-of-branded-search-terms-for-seo-and-ppc)

[Brendan Lash](https://www.brandverity.com/blog/author/brendan-lash)

Dec 15, 2025

[![](https://www.brandverity.com/hubfs/brandVerity_blog_clickz.jpg) ](https://www.brandverity.com/blog/how-to-keep-your-paid-search-campaigns-safe-best-practices)

## [How To Keep Your Paid Search Campaigns Safe: Best Practices](https://www.brandverity.com/blog/how-to-keep-your-paid-search-campaigns-safe-best-practices)

We all know that paid search campaigns are highly effective ways to drive traffic to your site.

[See Full Post](https://www.brandverity.com/blog/how-to-keep-your-paid-search-campaigns-safe-best-practices)

[Brendan Lash](https://www.brandverity.com/blog/author/brendan-lash)

May 20, 2025

[![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/19-5-referralabuse-blogbanner2.png) ](https://www.brandverity.com/blog/1933/users-exploit-referral-programs-with-ad-hijacking/)

## [Users Exploit Referral Programs with Ad Hijacking](https://www.brandverity.com/blog/1933/users-exploit-referral-programs-with-ad-hijacking/)

Having worked with many different types of companies on their paid search compliance strategy, I’ve seen my fair share of program abuse. Paid search abuse takes many forms and involves a variety of bad actors, including trademark abusers or affiliate program violators.

With the rise of referral programs that reward users for referring new members, a new type of abuse has emerged. Referral programs are a useful means of acquiring new customers and users. By encouraging word-of-mouth with incentives, companies can accelerate growth at a reasonable and consistent cost. Referral programs are also a great way to transform loyalists into full-fledged brand ambassadors. With the opportunity to gain some extra perks, these star customers can bring on a lot of incremental traffic and revenue.

[See Full Post](https://www.brandverity.com/blog/1933/users-exploit-referral-programs-with-ad-hijacking/)

[Brendan Lash](https://www.brandverity.com/blog/author/brendan-lash)

May 15, 2019

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###### Popular Posts

- [What Is Trademark Bidding and Why Does It Matter](https://www.brandverity.com/blog/what-is-trademark-bidding-and-why-does-it-matter)
- [Adwords URL Cloaking](https://www.brandverity.com/blog/23/adwords-url-cloaking/)
- [New Guides to Make Sense of Trademark Bidding](https://www.brandverity.com/blog/new-guides-to-make-sense-of-trademark-bidding)
- [Users Exploit Referral Programs with Ad Hijacking](https://www.brandverity.com/blog/1933/users-exploit-referral-programs-with-ad-hijacking/)
- [How Do I Know If Trademark Bidding Affects Me?](https://www.brandverity.com/blog/how-do-i-know-if-trademark-bidding-affects-me)

###### Topics

- [paid search](https://www.brandverity.com/blog/topic/paid-search)
- [affiliate marketing](https://www.brandverity.com/blog/topic/affiliate-marketing)
- [Events](https://www.brandverity.com/blog/topic/events)
- [Search Engine Updates](https://www.brandverity.com/blog/topic/search-engine-updates)
- [Trademark and Law](https://www.brandverity.com/blog/topic/trademark-and-law)
- [Product](https://www.brandverity.com/blog/topic/product)
- [Trademark Bidding](https://www.brandverity.com/blog/topic/trademark-bidding)
- [Culture](https://www.brandverity.com/blog/topic/culture)
- [News](https://www.brandverity.com/blog/topic/news)
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