5 Ways to Keep your Affiliate Program Fraud-Free

Keeping your affiliate channel compliant and free of fraud is a challenge. Success requires persistent vigilance. Akin to weeding a garden, if you stop, the weeds take over.

In a recent webinar, “The Art of Fraud: Keeping Your Affiliate Program Compliant” we asked our panelists, Michael Swensen, Senior Manager, Brand Quality and Regulatory Compliance at Rakuten Marketing and Greg Hoffman, Founder and CEO of Apogee how to set up, scale, and monitor an affiliate program so that it doesn’t get overrun with fraud.

They concluded that there are 5 actions you can take to minimize your fraud risk.

Ulla Saleh
May 8, 2018

The Top 5 Affiliate Marketing Trends in 2018

What trends will impact the way advertisers run affiliate programs in 2018?

Ulla Saleh
Feb 7, 2018

The Status of Trademark Bidding as We Approach Black Friday

Black Friday is more than a sale for retailers, it’s the main event of the year. Weeks of preparation culminate in one rapid-fire sequence that can make or break annual goals. It’s no wonder that so many ecommerce teams are on lockdown this time of year.

sam.engel
Nov 10, 2015

Bitly/Viglink Partnership Raises FTC Concerns

If you’re a regular reader of our blog, you’ll know that here at BrandVerity, we’ve been thinking a lot lately about regulations and disclosures--particularly with regard to the FTC and its take on affiliate marketing. Today we’re happy to have a post by our own Mason Smith about a new, somewhat concerning development, in this field: Bitly’s announcement that they are testing a new partnership with VigLink. This news was a hot topic of conversation at AM Days a few weeks ago and we thought it would be of particular interest to our readers. Mason, take it away!

The recent announcement that Bitly is testing a partnership with VigLink presents interesting questions for companies with affiliate programs. For those who haven't heard, Bitly is testing out a partnership with Viglink that transforms their shortened links into Viglink affiliate links. In other words, if someone shortens a link to an ecommerce site using Bitly, that shortened link is now an affiliate link. Any clicks on that Bitly link will be routed and monetized through Viglink’s platform.

Jennie Scholick
May 7, 2015

Maintaining Brand Integrity: Highlights from My Presentation at AM Days

Since we’re still fresh off of a wonderful few days in San Francisco at AM Days, I wanted to take the opportunity to share the slides and recap the presentation I delivered at the event. I thought this could be a useful reference—whether you were able to attend the talk or not. For those of you that couldn’t be there, I’ve provided a synopsis of my points below (along with my slides). You can also feel free to connect with me over LinkedIn or send BrandVerity a note!

sam.engel
Apr 16, 2015

Affiliate Ethics: Beware of this New Adware Platform

A lot of the time, detecting potential bad actors in the affiliate world can be hard: these guys are smart, and it’s in their best interest to hide (and hide well) from brands, affiliate managers, and honest affiliates.

But sometimes they come right to you.

We’ve been hearing recently that someone had been aggressively marketing an adware platform to numerous people in the affiliate industry--including, ironically, a lot of folks who work on the front lines of affiliate compliance and who have little patience for adware.

Jennie Scholick
Apr 14, 2015

Trends I Noticed at AM Days in San Francisco

Last week I was fortunate enough to attend my first ever Affiliate Management Days conference in San Francisco. I was thrilled to be there—everything from the location (I don’t get to visit the bay area enough!) to the expert-level content created a positive atmosphere for networking and learning. Now that I’ve had some time to reflect on the experience, I wanted to share some of the key themes and moments that I remember. I hope this recap will prove useful for you—whether you were at the conference or not!

sam.engel
Apr 9, 2015

Brand Protection 101 with the Digital Strategy Insights Podcast


performance marketing podcast

Did you know there’s a new digital marketing podcast in town? Digital Strategy Insights, a podcast hosted by Sarah Bundy and produced by All Inclusive Marketing, launched this February and is already doing exciting things. Sarah will be interviewing experts in the search, digital, and social marketing fields to provide insight and information regarding marketing strategy for brands, digital marketers, and affiliate managers.

sam.engel
Mar 5, 2015

Our Favorite Moments from Affiliate Summit West 2015

Affiliate Summit West 2015 was, by all accounts, a great event. The office has been buzzing for the last week as the ten (!) people who were at the conference have shared stories, contacts, and favorite moments.

Jennie Scholick
Jan 27, 2015

Affiliate Legal Issues: Notes from BrandVerity's Presentation at Affiliate Summit West

My intrepid partner in [educating the world about trademark] crime, Sam Engel, presented at Affiliate Summit West yesterday morning on a panel called “Affiliate Legal Issues: Three Immediate Action Items.” Sharing the stage with him were Gary Kibel, a partner at Davis & Gilbert, LLP, and Gerri-Lyn Becker, President of The California Wine Club. The panel was moderated by Carolyn Kmet, CMO at All Inclusive Marketing.

Jennie Scholick
Jan 20, 2015
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