While AI offers many benefits, it can also introduce new brand safety risks that didn't exist a few months ago. In this post, we'll cover five new ways generative AI can put your brand safety at risk and cover tips for how you can mitigate these risk.

AI search is changing how we look for information online, and it's not just about personalized recommendations anymore. Generative AI tools like Gemini, ChatGPT, and Perplexity are becoming the primary way some people access information. This creates a whole new kind of challenge for brands that try to be proactive with managing their online reputation.

Paid search is a powerful tool for businesses to reach relevant audiences online. When used effectively, it can help businesses increase brand awareness, drive traffic to their website, and generate leads and sales. However, there is a dark side to paid search: bad actors can use your brand name to create fraudulent ads that can damage your brand's reputation and impact your bottom line.

For marketing and legal teams in regulated industries, monitoring for compliance online is difficult and time-consuming. Manually monitoring thousands or even millions of pages across multiple affiliates, partners, and/or third-party sites is nearly impossible and leads to critical content being missed. Introducing BrandVerity’s automated Web Compliance solution, which empowers marketing and legal teams to ensure airtight brand protection and compliance of online content and offers. Our solution provides companies with a comprehensive and efficient way to identify content compliance risks and take action immediately.

After another year of pandemic reverberations delivering relative unpredictability, and a fair degree of volatility, it’s curtains for 2021.