When allocating spend to paid search campaigns, marketers expect to expand their reach and acquire new customers to justify a return on spend for the channel. However, a disadvantage of paid search is that the channel’s payment model is based on clicks—a structure that creates a low barrier for entry to digital fraudsters and contributes to $1.4B dollars lost to affiliate marketing fraud annually.
BrandVerity’s “always-on” search monitoring solution implements the safeguards necessary for protecting brand integrity and marketing dollars. However, effective monitoring hinges on selecting and monitoring the right keywords. Consider these best practices when selecting your BrandVerity keywords:
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