--- title: BrandVerity's Trademark, Brand Protection, & Compliance Blog | Jennifer Agustin description: BrandVerity's Trademark, Brand Protection, & Compliance Blog --- ## Jennifer Agustin ### Recent Posts [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/covid-brandresponse-blog2.png) ](https://www.brandverity.com/blog/its-time-for-brands-to-bring-out-their-best-selves) ## [It’s Time for Brands to Bring Out Their Best Selves](https://www.brandverity.com/blog/its-time-for-brands-to-bring-out-their-best-selves) As I write this, I’m working from home, as is the rest of the BrandVerity team. For some of us, that means juggling how to home school our kids during the workday. For others, it translates into having their dogs in their laps during video calls. All in all, though, we are a lucky group to be able to have jobs that enable us to work from home. Our gratitude goes out to those who are not able to do the same, yet are helping our communities function as normally as they can, from healthcare and hospital workers to those at our grocery stores and pharmacies. [See Full Post](https://www.brandverity.com/blog/its-time-for-brands-to-bring-out-their-best-selves) [Jennifer Agustin](https://www.brandverity.com/blog/author/jennifer-agustin) Oct 1, 2022 [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/consumerreport-jan2020blog2.png) ](https://www.brandverity.com/blog/three-ways-search-can-boost-your-consumer-brand-in-2020) ## [Three Ways Search Can Boost Your Consumer Brand in 2020](https://www.brandverity.com/blog/three-ways-search-can-boost-your-consumer-brand-in-2020) With the year already in full swing, global consumer marketers are poised to take advantage of the [$5 trillion in global ecommerce spend](https://www.emarketer.com/content/global-ecommerce-2019) projected to happen by 2021. And while leading companies will continue to leverage multiple channels across the digital marketing funnel to build their brands, search marketing will still play one of the most critical roles. [See Full Post](https://www.brandverity.com/blog/three-ways-search-can-boost-your-consumer-brand-in-2020) [Jennifer Agustin](https://www.brandverity.com/blog/author/jennifer-agustin) Jan 23, 2020 [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/blog-files/holiday-survey-blog5.png) ](https://www.brandverity.com/blog/brand-protection-during-the-holidays) ## [With Widespread Consumer Confusion, Brands Must Be Extra Vigilant Protecting Paid Search Investments this Holiday Season: New Survey](https://www.brandverity.com/blog/brand-protection-during-the-holidays) With US retail ecommerce spending [projected](https://www.emarketer.com/content/holiday-shopping-2019) to rise as much as 13.2% to $135.35 billion during this holiday season, it’s no wonder that brands are investing so much in their paid search programs to capture the surge in traffic. And while brands and their marketing departments are working overtime to drive sales, new BrandVerity research has brought to light some important findings and hidden risks brands need to be aware of when it comes to the journey consumers are taking online to find the perfect gift. In order to give brands a better understanding of the search experiences their consumers are having this holiday season and beyond, and how they are impacting brand perception, we commissioned a research study of over 1,000 US consumers, balanced against the US population for age, gender, region, and income. Here’s what we found. [See Full Post](https://www.brandverity.com/blog/brand-protection-during-the-holidays) [Jennifer Agustin](https://www.brandverity.com/blog/author/jennifer-agustin) Nov 19, 2019 ###### Don't Miss Out Get the latest insights on brand protection, compliance, and paid search delivered right to your inbox. ###### Follow Us: [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/fb.svg)](https://www.facebook.com/brandverity) [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/twitter.svg)](https://www.twitter.com/brandverity) [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/linkedin.svg)](https://www.linkedin.com/company/brandverity) ###### Popular Posts - [What Is Trademark Bidding and Why Does It Matter](https://www.brandverity.com/blog/what-is-trademark-bidding-and-why-does-it-matter) - [Adwords URL Cloaking](https://www.brandverity.com/blog/23/adwords-url-cloaking/) - [New Guides to Make Sense of Trademark Bidding](https://www.brandverity.com/blog/new-guides-to-make-sense-of-trademark-bidding) - [Users Exploit Referral Programs with Ad Hijacking](https://www.brandverity.com/blog/1933/users-exploit-referral-programs-with-ad-hijacking/) - [How Do I Know If Trademark Bidding Affects Me?](https://www.brandverity.com/blog/how-do-i-know-if-trademark-bidding-affects-me) ###### Topics - [paid search](https://www.brandverity.com/blog/topic/paid-search) - [affiliate marketing](https://www.brandverity.com/blog/topic/affiliate-marketing) - [Events](https://www.brandverity.com/blog/topic/events) - [Search Engine Updates](https://www.brandverity.com/blog/topic/search-engine-updates) - [Trademark and Law](https://www.brandverity.com/blog/topic/trademark-and-law) - [Product](https://www.brandverity.com/blog/topic/product) - [Trademark Bidding](https://www.brandverity.com/blog/topic/trademark-bidding) - [Culture](https://www.brandverity.com/blog/topic/culture) - [News](https://www.brandverity.com/blog/topic/news) - [PPC](https://www.brandverity.com/blog/topic/ppc) - [Marketing Compliance](https://www.brandverity.com/blog/topic/marketing-compliance) ###### What you don't know will hurt you. 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