Businesses lose billions of dollars annually due to counterfeiting and brand infringement online. With bad actors online becoming more sophisticated, it becomes more challenging for companies to keep up with a brand protection strategy online. However, thanks to the popularity of AI, brand protection is no longer an option. It is a necessity to doing business on the internet.

Choosing a brand protection software solution is one of the most important tasks confronting brand managers and marketing leaders today.

Protecting your brand from violations, competitors, and fraud is becoming more critical now than ever. As AI's popularity grows, so too do the threats that come along with it. However, AI is also playing a pivotal role in safeguarding brand integrity to help you ensure every ad dollar spent on paid search marketing is working toward generating results rather than being wasted on fraudulent or misdirected ads.

Brand protection has become an essential topic for online stores. However, most businesses wait a little too long before taking any real action to have a proper solution in place.

The paid search landscape is reaching a tipping point. While AI is changing how we optimize ad campaigns, it has also handed bad actors a supercharged toolkit to automate trademark-infringing and cloaked ads with terrifying precision.

Your brand name is your brand's entire identity online.

When someone else uses your brand name, whether intentionally or not, it can harm your reputation and confuse customers. By protecting your brand's name online, you can avoid legal disputes, protect your business, stay ahead of the competition, and retain your customers' trust.

This post covers the eight most popular ways that you can protect a brand online.

Search terms are at the heart of all SEO and PPC strategies. However, not all search terms are created equal. One key difference is between branded and non-branded search terms. Branded search terms are your brand name or longer phrases that include your brand name. Branded search terms often indicate the searcher already knows about your brand, while non-branded terms, or terms that don't include your brand name, don't. Non-branded terms are used to reach an audience earlier in the buyer's journey, and they need to learn about your brand to call you by your name.

So, what's so great about branded search terms?

In this article, we'll explore why using branded terms in your search marketing strategies can be a game changer. With benefits like stronger conversion rates, more brand credibility, and more personalization, we will explore in depth what makes branded search terms great.

Your brand name is your brand's entire identity online.

When someone else uses your brand name, whether intentionally or not, it can harm your reputation and confuse customers. By protecting your brand's name online, you can avoid legal disputes, protect your business, stay ahead of the competition, and retain your customers' trust.

This post covers the eight most popular ways that you can protect a brand online.

What happens if you wake up one day and login to learn your Google Ads account has been hacked? A hacked Ads account can mean you're budget has been used on useless terms, potential brand damage, or even website security issues for you to solve.

One of the biggest threats to online brand protection is trademark bidding. This is where competitors use your branded keywords in their ads to ultimately drive traffic to their websites. This post will show you how to find the right brand monitoring tool to stop trademark bidding.

Both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) play a crucial role in driving traffic to your website. Both come with distinct strategies, benefits and, of course, compliance rules.

Before we begin, let's first define both marketing channels.
SEO focuses on the non-paid, organic traffic growth you can earn from search engines.
SEM involves paying for ads on search results. In both cases you need to adhere to the guidelines in order to ensure you'll continue getting traffic from search engines.