Brand search monitoring is the practice of tracking and analyzing search engine results specifically for your brand name. It's the act of keeping an eye on how your brand appears and is perceived in search results, including both paid ads and organic listings.
By continually monitoring your brand search appearance, you can spot any unusual or unauthorized activity so your search ad campaigns stay on track and are free from unwanted influence or potential fraud.
Why Protect Your Search Campaigns From Unauthorized Brand Use
Some bad actors – like your competitors or a malicious third party – can hijack your brand's search presence and try to divert traffic or damage your reputation. Brand search monitoring is a form of protection online that actively lets you protect your search campaigns from these threats so your digital marketing efforts are effective and cost-efficient.
How Brand Monitoring Works In Search Campaigns
Brand search monitoring uses various tools and techniques to track your brand's keywords, monitor search engine results, and analyze potential threats. This can include automated tools, like BrandVerity, that send alerts when your brand name appears in competitive or suspicious ads, or you can manually monitor results simply by checking how your brand displays in search results periodically.
Why Brand Search Monitoring Matters for Your Brand
Brand Integrity
Protecting your brand's reputation and ensuring it's consistent across all search and ad channels is a core component to earning your customer's trust. Brand search monitoring protects your brand integrity by identifying unauthorized uses of your brand name or misrepresentation in search results.
Online Reputation
If malicious actors use your brand name in ads, it can damage your company's perception in the eyes of the consumer. Brand search monitoring detects these issues early and prevents them from tarring your online reputation.
Click Fraud
Click fraud is a common threat that can undermine your campaigns. Brand search monitoring detects suspicious activity, such as fraudulent clicks on your paid ads, which could sabotage your budget and turn off your ads at key times when you need them to be visible.
Threats That Brand Search Monitoring Protects Against
Competitor Hijacking
Is Click Fraud Sabotaging Your Paid Campaigns?
Competitors can also use your brand name in their own paid search ads to target your audience. This is a hijacking tactic that can confuse customers by diverting your potential visitors to their site.
Is Click Fraud Sabotaging Your Paid Campaigns?
Remember, malicious actor can click your ads repeatedly as a tactic to prevent your ads from showing. As your advertising budgets dwindle, your ads are suppressed from showing. By monitoring your search campaigns you can spot these fraudulent activities and stop them before they cost you big time.
Brand Name Misuse
Another threat is misuse of your brand name in unauthorized ads or content. This dilutes your brand and confuses customers. Monitoring your brand's search presence means no one can use your brand to promote irrelevant or harmful products.
How Brand Search Monitoring Protects Your Search Campaigns from Bad Actors
Prevent Ad Misuse Detection
Brand search monitoring allows for early detection of competitors or malicious actors using your brand name in paid ads. You can react quickly and take down any unauthorized ads and ensure your ads reach your target audience.
Prevent Competitor Sabotage
By monitoring your brand's search results, you can catch competitors using your brand in ways that blow up your campaigns. Whether it's using your brand in their ad copy or bidding on your keywords, brand search monitoring prevents such sabotage.
Promote Budget Efficiency
With brand search monitoring you can ensure every penny of your ad spend is effective. By preventing click fraud and detecting improper use of your brand you can protect your ROI and avoid wasting money on fraudulent activities.
How BrandVerity Can Help
BrandVerity's paid search monitoring tool can help brands protect their keywords from infringement, monitor competitors, and stay compliant.
How BrandVerity helps with paid search monitoring"
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Identifies trademark infringement: Scans the internet for ads that infringe on trademarks
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Monitors competitors: See who is bidding on your brand, how often, and what they're advertising
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Reports violations: Provides a report of violations, including ad copy, headlines, and URLs
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Automatically submits infringing ads: Submits infringing ads to search engines for removal
Get Your BrandVerity Demo and Stop Click Fraud Today.
