Consumer behavior is ever-changing. These shifts in the buyer journey create costly, complex challenges for marketers seeking to achieve critical omnipresence. While increasing the number of meaningful digital touchpoints that consumers experience, equally important is protecting marketers’ cross-channel brand integrity—necessary audits that create a tax on resources and leave room for critical error if done manually.
Join our ClickZ Experience session, Why Brand Integrity is Paramount for Marketers in a Complex Cross-Channel Environment, on October 27. Here, BrandVerity’s safety watchdog and General Manager Van Chappell will provide actionable steps to:
- Combat cross-channel fraud between affiliate and search
- Avoid the consequences of inadequate monitoring programs
- Ensure brand safety is an always-on component of your monitoring program
Register now for this free session. Don’t miss out on expert guidance for keeping brand safety at the forefront of your partnership or affiliate program.