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Retail’s Most Abused Brands in PPC: Are You on the Hit List?

Retail brands lose millions of dollars to trademark bidders every quarter. Find out what the damage is.

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Online retailers are a major target for trademark abuse in paid search. During the 3-month period of this study, we found that trademark bidders stole 2.5 million clicks and nearly $10 million from brands.

 

Some brands were hit especially hard. In this report, we rank the top 25 brands who are losing the most to trademark bidders and detail the damage.

 

With this report, you'll find out:

 

  • The 25 retail brands who are hit the hardest by trademark abuse in PPC
  • How many clicks each brand is losing
  • How much revenue each brand is losing
  • What trademark bidding is, and why it matters
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