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Meet Our Team - BrandVerity

David Naffziger

CEO & Co-Founder

David does a little bit of a lot of things and often jokes that at one point he has done every job (poorly) in the company. Mostly he finds himself apologizing to the engineering team for poor code he once wrote. He really enjoys seeing the team take ownership of the company and its success. Prior to BrandVerity, David was VP of Engineering at Judy's Book and a Co-Founder of Quova. After graduating from the Massachusetts Institute of Technology, he started his career as a management consultant at Bain & Company. David occasionally fools himself into thinking he's a distance runner and still injures himself playing league soccer. Most of all, he really enjoys getting outside with his family.

Andy Skalet

CTO & Co-Founder

Andy has been working in small entrepreneurial software companies since 1998, and it has been his great pleasure to help build BrandVerity's stellar team. He has a broad Software Engineering background from Natural Language Processing and Search to Graphics to Scalability and Performance. Andy holds a BS and MS in Computer Science from the University of Colorado at Boulder. Andy owns 11 helmets, with the Skiing, Climbing, and Mountain Biking ones getting the most use, aside from the one he bikes to work in every day.

Joon Kim

Software Engineer

Joon, the first member of our team, has been writing code at BrandVerity for over 7 years. Previously, he served as a Researcher/Software Engineer at nTels, providing operation support systems to leading telecom carriers in the global market. He holds a B.S. from the University of Washington and a M.Eng. from Stevens Institute of Technology. Outside his work at BrandVerity, he has a wide range of interests including stock picking, mathematical optimization, multimedia, photography, and home decoration. He also enjoys climbing, biking, and skiing with his family and dreams of an endless supply of fish, curry, and basmati.

Andrew McCaffrey

Director of Sales

Since joining the BrandVerity team in 2011, Andrew has been helping clients ensure brand compliance across the web. Andrew previously advised clients at Kibble & Prentice, a leading financial services firm in the Northwest, and joined BrandVerity as its first Sales Manager. Andrew holds an M.B.A. from the University of Washington and a B.A. in Economics from Franklin & Marshall College. Outside of the office, Andrew enjoys spending time with his wife Lauren, exploring the Pacific Northwest, and finding time to play basketball with friends. A native New Englander, Andrew would put Larry Bird, Tom Brady, and Bill Belichick onto Mount Rushmore—if given the chance.

Kipling Holland

Finance Manager

As BrandVerity’s Finance Manager, Kip enjoys the unique challenges of building the Finance Department from scratch with a mind towards scaling operations. Kipling graduated from the University of Washington with a B.A. in Finance and is currently pursuing an M.B.A. from the same university. In his free time, Kipling loves to explore the Pacific Northwest and go to as many concerts around Seattle as he can.

Preston Holland

Director of Business Development

Preston caught the startup bug early, founding his own company called GameUp prior to joining the BrandVerity team. At BV, Preston has served a variety of roles including Sales Manager and International Operations Manager, helping launch our European operations. Preston is a graduate of the University of Washington in Seattle, and grew up on nearby Mercer Island. In his spare time, he enjoys traveling and cooking with his wife Jessica—and playing with their dog Penny. If Preston could have an endless supply of any food, he’d choose: popcorn, soft pretzels, and margherita pizza.

Christopher Werner

Software Engineer

Originally from New York City, Christopher earned bachelor's degrees in Computer Science and German from Binghamton University. He then served as a software engineer at BAE Systems for over 8 years, working on a wide variety of high reliability systems. Christopher enjoys working on content detection, scalable architectures, performance problems, and beautiful code. Inside and outside of BrandVerity, Christopher loves learning about nearly anything, the world is a fascinating place.

Sam Engel

Marketing Manager

The first marketing hire at BrandVerity, Sam has been steadily building BrandVerity’s marketing programs since joining. He enjoys creating content that educates and informs—from enlightening guides to investigatory blog posts. Sam holds a BA with Honors from Brown University, and previously served as a Brand Strategist at a Seattle-based marketing agency. In his free time, Sam enjoys hiking around the great Northwest, playing ultimate frisbee, and cooking. If he were tasked with writing a fortune cookie, Sam would recycle the greatest fortune he ever received, which read “Only listen to fortune cookie. Disregard all other fortune-telling units.”

Georgia Gier

Director of Account Management

As an Account Manager, Georgia enjoys getting to know BrandVerity's customers and helping them get the most from our software. She graduated with a degree in Sociology and Spanish from Colgate University, where she was a member of the basketball and cheerleading teams. When she's not busy rooting for the Seahawks, she still loves playing basketball in her free time. If she could add somebody to Mount Rushmore, it would be Jon "Score" Gordner, our trusty Director of Product.

Mason Smith

Sales Manager

Mason's focus at BrandVerity is strategic partnerships and new client success. Stopping trademark abuse and compliance issues from harming BrandVerity clients brings him to the office with a smile on his face every day. If Mason were trapped by fire and could only save one item, it would be his pup Beans, who doubles as BrandVerity's Security Specialist. Beans makes the world go ‘round. And Thai food.

Daniel Chen

Software Engineer

Daniel is a software engineer at BV, where he focuses more on user experience and customer-facing product development. Daniel has been building web applications for over 10 years and enjoys building product end-to-end. He is always interested in learning new front end technologies. Prior to BV, Daniel has worked at Medify, Microsoft, and Qpass. Daniel earned his bachelor’s and master’s of engineering in Computer Science from Cornell University. In his free time, he enjoys photography, hiking and exploring the outdoors with his three boys.

Veronica Tse

Lead Analyst

As an Analyst at BrandVerity, Veronica spends her day solving problems, talking to customers, and playing with the various office dogs. Veronica earned her bachelor’s degree in Computer Science at Washington University in St. Louis and served as a Product Management intern at FindTheBest (now Graphique) prior to joining the BrandVerity team. In her spare time, Veronica enjoys cooking (and eating) food, playing ultimate frisbee, and relaxing with her cat Stewie. If she could have an endless supply of any food, she’d choose cheese. Or sushi. Can she have both?

Olivia Hull

Sales Manager

Olivia is a born-and-raised Seattleite who returned to Seattle after graduating from Gonzaga University with a B.A. in International Business and Marketing as well as a minor in Philosophy. Prior to joining BrandVerity in 2013, she worked at F5 Networks in their marketing department. At BrandVerity, Olivia is focused on sales and business development. Outside of the office, "Coach Liv" can be found coaching lacrosse and reliving the glory days on the soccer and lacrosse fields. Fun fact: she once got a fortune cookie that told her that she needed to rest more... silly cookie.

John Rush

Software Engineer

As a member of BrandVerity’s engineering team, John likes the challenges of web crawling and cleverly collecting search results. Before joining BV he worked at a high-flying Northwest aerospace company you may have heard of. Outside of work John spends his time with home improvement projects, yard work, and keeping his bike in tip-top shape. Recently he's been joining his wife in Maracatu drumming and samba dancing (poorly). Fun fact: whenever John is on call, everything is 100% guaranteed to go smoothly.

Julia De Friel

Sales Manager

Julia grew up in the Seattle area prior to heading to UC Berkeley where she majored in Molecular Biology. While at Berkeley Julia played four years of lacrosse and served as captain. After college Julia spent time doing research at the University of Washington before spending a year serving as a high school science teacher and lacrosse coach. As a Sales Manager, Julia loves the team dynamics at BV. In her free time she can be found wrangling her yellow labs, competing in long distance triathlons and spending time on the water. One item she owns that should probably be thrown away is a t-shirt of Grumpy (the dwarf) that she’s had since she was 4. It is threadbare, but super soft!

Jon Gordner

Director of Product

Jon turns insights from customers, the market, and all around the company into product innovation. Before BV, Jon spent time at Microsoft improving the user experience across the full Office suite and the new Windows interface for Surface tablets. Jon was once described as being "pathologically social" which makes his role as a connector of the business and engineering sides of BV a perfect fit for him. Jon's biggest claim to fame at BrandVerity is referring one of our most successful Dogrectors, Penny Monster.

Alex Schokking

Software Engineer

Heralding from the frozen north, Alex went to the University of Waterloo for Computer Science and then ended up as a PM at Microsoft for 6 years. Finally realizing coding was a lot more fun for him, he came to be a developer at BrandVerity in 2014. He loves data/metrics and generally makes a LOT of graphs. In his free cycles he enjoys cycling, rock climbing, playing League of Legends, and mentoring a local high school robotics competition team (FRC team 488, xbot).

Brendan Lash

Account Manager

As an Account Manager, Brendan enjoys solving customer problems and building relationships. Originally from Philadelphia, he previously worked as an Assistant Operations Manager at Philadelphia Triathlon. Before moving to Seattle, Brendan received his bachelor's degree from New York University, where he studied Classics and Anthropology. In his free time, Brendan enjoys snowboarding, DIY projects, and reading comics. If he could have an endless supply of any food, he would choose either Philadelphia soft pretzels or Ben & Jerry's Late Night Snack ice cream.

Todd Burton


Since joining BrandVerity as its first-ever designer, Todd has enjoyed the challenge of reinventing the BV’s brand while responding to the various design requests of all the teams at the company. A recent transplant to the Seattle area, Todd previously worked as a graphic designer in Boston (Go Pats!) and grew up in Michigan (Go Spartans!). Outside of the friendly confines of Pier 55, you can find Todd working on his food blog, traveling around the Pacific Northwest and the country, and watching sports. If he could write a fortune cookie, it would say “Just ship it already!”

Becky Lieberman

Account Manager

As an Account Manager, Becky most enjoys working with customers and helping them gain a deep understanding of BrandVerity’s software. Prior to joining the BV team, Becky worked as a Research Specialist in the Organization Studies Group at the MIT Sloan School of Management and earned a B.A. in Psychology from Brown University. In her free time, Becky enjoys binge watching TV, going on petite runs, and trying out new recipes.

Jonathan Elkin

General Manager, EMEA

Jonathan leads BrandVerity's European operation from London, which he returned to in 2015 after spending 3 years in the United States. Jonathan has worked in the online brand protection industry since 2009 helping brands to protect themselves from trademark, compliance and information security risks. In Jonathan's free time he enjoys spending time with his family, returning to his hometown Chichester, and trying to keep up with younger players on the soccer or rugby field!

Keegan Runnals


An east coast transplant, Keegan has come to love the PNW. He graduated from Bates College in 2011 with a B.S. in geology, and settled on Seattle after some post-college adventuring. Originally joining BV in early 2012, he found the scrappy startup world to be fun and an incredible learning experience. Academics called him back for a master's in geology, but not before winning a Geekwire foosball championship. After finishing his degree, Keegan was drawn back by the continuing success of BrandVerity, and has resumed his role as an analyst and foosball connoisseur. In his free time Keegan enjoys skiing, hiking, and explaining why we shouldn’t worry about “the big earthquake.”

Becky Williams

Software Engineer

Becky is a Software Engineer at BrandVerity who recently earned her BS in Computer Science from the University of Pennsylvania. Before working on graphics rendering and introducing middle and high schoolers to the joys of programming and animation in West Philly, Becky grew up in remote (but beautiful) northern Idaho. The mountains drew her back to the Pacific Northwest upon graduating, and she spends as much time as she can either hiking up or snowboarding down them. She also enjoys both types of scrums, playing rugby with the Emerald City Mudhens!

John Ethier

Account Manager

Growing up in Bellingham, Washington, John moved to Seattle to attend the University of Washington. After graduating with a B.S. in Environmental Science, John spent 5 years in the craft beer industry as a brewer and sales representative. John's loves helping people learn and solve problems, which drew him to account management. In his spare time, he enjoys hiking, bicycling, brewing tasty beer, and cooking awesome food for family and friends.

Maura Newell


With a background in medical research and a degree in mathematics from the University of Notre Dame, Maura is the most recent addition to the analyst team at BrandVerity. Her favorite part of her job, if she must choose, is working with her team to troubleshoot tough cases for clients. When she isn't in the office, you can find Maura playing fetch with her furry pal Stewie Bob or catching a local concert with less-furry friends. If Maura could have an unlimited supply of any food, she’d take all the unagi maki she could get. As a close second, she’d choose peanut butter.

Sam Larner

Account Manager, EMEA

Sam is the European based account manager. He graduated from Queen Mary University of London with a BA in English Language and Linguistics, specializing in Norwegian and Icelandic. After a brief stint as a primary (elementary) school teacher he moved into account management and hasn't looked back since. His favorite part about the job is interacting with customers and problem solving. One interesting fact about Sam is that during a BrandVerity surfing trip to Portugal, he found out he couldn't surf, luckily he could swim. When he's not at work, Sam can be seen throwing himself down snowy slopes across Europe, writing about rugby & cycling and coaching rugby to whoever will listen.

Dan LaBelle

VP of Marketing

Dan has been leading marketing initiatives for companies of all sizes for over 20 years. Most recently he spent several years in the Bay Area mastering the complexity of marketing Software-as-a-Solution (SaaS) software while building several high functioning multi-member marketing teams from scratch. When not geeking out over marketing metrics, Dan can be found walking his Boston Terrier Gizmo, playing far too many video games or adding another model to his much too large Lego collection.

Andrew Gibson

Software Engineer

Andrew is a software engineer at BrandVerity in our Seattle office.

Nadine Peterson

Operations Manager

Originally from Portland, Oregon Nadine has lived in Seattle 7 years and never looked back. Attending Western Oregon University she studied communications and cheered for the Wolves. Prior to joining BV she was in account management with a local SaaS company. In her free time she coaches cheerleading for a local high school, plays with her dog Hazel and loves to try new wines.

Ulla Saleh

Content Manager

Ulla joined BrandVerity in fall 2016 as a Content Marketing Manager. She is responsible for developing content in support of Marketing and Sales efforts. Prior to BV, she managed marketing communications at Array Health, a Seattle-based start-up. In a previous life, Ulla served as a U.S. diplomat in China, Singapore and Washington, D.C. She speaks Swedish, Mandarin Chinese, French and elementary Persian and holds a BA from Princeton University and a MA from the Johns Hopkins University School of Advanced International Studies (SAIS). Ulla lives on bucolic Bainbridge Island with her husband and two daughters. Outside of work she enjoys traveling, road trips in her 1941 Packard, biking and running around Bainbridge Island, reading and skiing.

Sunny Lee

Recruiting Manager

After spending three seasons recruiting for Microsoft’s domestic and international University Recruitment programs, Sunny brings her experience recruiting the best and brightest to fulfill all of BV’s hiring needs. She’s best described as “Jerry, Kramer, and George rolled into one.” She is deeply passionate about volunteering in her community, diversity and inclusion, Bob’s Burgers, loving/hating badge app icons, and actively incorporating these passions in all aspects of her position; she is not to be trusted with children or grocery shopping. Definitely ask her about the best places to eat in her hometown of Charleston, South Carolina...or anywhere she’s been.

Bogdan Berbece

Sales Manager, EMEA

It took Bogdan 6 years and 4 countries to finally settle in London. Originally from Romania, Bogdan graduated from the University of Manchester in 2014 with a BSc (Hons) in International Management, followed by a MSc in Entrepreneurship and Innovation from the University of Amsterdam in 2015. Bogdan is a former online gaming enthusiast, but with less time on his hands he now enjoys spending his time oil painting and becoming a pizza aficionado!

Penelope Monster


Penny was born on a farm in Graham, Wa in July of 2014. She's had a blissful life full of playing, eating, and is extremely skilled at rolling around in the grass. This is her first exposure to the working world. Before joining BrandVerity she earned her degree from UC Barkeley.


Co-Chairdog of the Board



Co-chairdog of the Board



Security Specialist



Director of Hardware Acquisition



Chief Corres-paw-ndent