BrandVerity Launches PoachMark to Protect Trademarks in Search Ads

Seattle, WA — June 10, 2009


BrandVerity announced today the launch of PoachMark, the first comprehensive service to help brands identify and stop trademark abuse in paid search ads. PoachMark identifies the websites, keywords and affiliate IDs utilized by affiliates as they market through paid search. PoachMark is currently used by affiliate networks, agencies and in-house affiliate managers to protect the brands of over 200 affiliate programs ranging from top 5 e-commerce companies to niche online retailers.


Brand owners using PoachMark benefit by saving commissions paid to fraudulent affiliates, improving the performance of their brand keywords and by gaining a stronger ability to control their brand's messaging. "BrandVerity is an excellent tool, a must have for any search or affiliate marketer," said Stephen Favrot, HP-Snapfish.


"Now brand owners can find trademark abuse that was previously invisible," said David Naffziger, BrandVerity CEO. "We're excited to finally give marketers a service that allows them to protect their brands by shining a light on the often murky relationships between brands and their affiliates. PoachMark helps merchants prevent and recover fraudulent commissions."


PoachMark's proprietary technology provides an advanced suite of detection tools to detect affiliates and partners violating pre-existing agreements governing paid search. PoachMark utilizes a distributed network of servers, coupled with monitoring agents capable of detecting many of the techniques used by affiliates to hide themselves, including referrer laundering, javascript interstitials, day-parting and reverse geotargeting.


The full release of PoachMark follows the completion of a successful search monitoring beta program launched in September 2008.


For more information about BrandVerity and a free trial of the PoachMark service, go to


About BrandVerity

Since 2008, Seattle-based BrandVerity has been providing services that protect brands and ensure that their marketing partners are on-brand and compliant. Our services are simple, straightforward and extremely efficient. For more information, visit