Leading provider of brand protection solutions enables more efficient paid search monitoring; adds leadership hires from Moz, LinkedIn, and Impact
Seattle, WA – December 11, 2019 - As the brand protection market continues to soar, BrandVerity, which protects the world’s leading brands online, today announced the next iteration of its Paid Search Monitoring solution amidst continued company growth.
Already supporting leading brands such as Alaska Airlines, Zipcar, and Getty Images, with best-in-class data and automation, BrandVerity is now poised to empower even more organizations with the ability to better protect against trademark infringements in paid search, as well as violations in affiliate and partner programs. This newest release is designed to make it much easier for brands to not only identify these violations but also take immediate action to remediate them.
“Brand protection has become a critical component of every leading company’s online strategy today,” said David Naffziger, CEO of BrandVerity. “With a backdrop of shifting regulations and evolving threats in an increasingly digital world, the need for brands to navigate the complexities facing their online presence is more important than ever. The evolution of our Paid Search Monitoring solution, along with the expansion of our leadership team, reinforce our mission to protect brands and their overall customer experience online.”
Enhancements include improved prioritization of violations that are causing the greatest brand impact, the ability to act on multiple violations in just a few clicks, and increased visibility for teams to tackle and track progress toward compliance goals.
“We invest heavily across all online channels for multiple brands and protecting our reputation and customer experience is an absolute priority,” said Samantha Heacock, digital marketing manager at food subscription box company Farm Fresh To You. “BrandVerity provides an incredible level of visibility into how trademark and brand bidding negatively impacts our paid performance marketing. What's more, we now have the tools to quickly take action on infringements, strengthening our return on investment, while protecting our brand name across paid platforms.”
These product updates come at a time when the company has also made significant investments in building out its leadership team with specific expertise from the digital marketing space, including the following additions:
Jennifer Agustin recently joined BrandVerity as vice president of marketing, based in Seattle. Agustin was formerly a marketing executive in the Marketing Solutions business at LinkedIn.
Earlier in the year, Adam Feldstein, who was the longtime chief product officer at Moz, joined BrandVerity as vice president of product. Feldstein spent nearly a decade at Moz, leading product for the company as it grew from a small startup to $50 million in annual revenue. Prior to Moz, he spent more than ten years as a program manager at Microsoft.
BrandVerity protects the world’s leading brands online by safeguarding their marketing programs and ensuring they remain compliant in today’s ever-evolving digital landscape. BrandVerity uses proprietary technology to automatically discover and remediate online infringements while monitoring partners, affiliates, and third parties to maximize revenue and improve the customer experience. For more information, visit www.brandverity.com.