With 2015 now well underway (can you believe it’s February?!) and Affiliate Summit West behind us (though we’re already looking forward to our next chance to meet up with our customers in person!), BrandVerity’s team is looking towards what’s next for this blog space. Last year we did several exciting things, including deeper dives into how major events like Valentine’s Day, Black Friday, and the NFL Season impact paid search, how best to navigate the delicate balance of Reseller trademark bidding, and how to work with Lead Generation Publishers in a smart and thoughtful manner. This year we want to do even more.
To begin, we want to start off with a topic that we think lots of people worry about but very few know how to fully address: FTC compliance. Over the next few months we’re going to talk to people in the know both at BrandVerity and around the industry about what FTC compliance really means, what it looks like in a variety of industries, and how to interpret various FTC decisions and rulings from the past several years. We hope this blog series will serve as a resource for ongoing discussions about the (often opaque) FTC rules and regulations that all retailers, partners, and affiliates need to know about.
To start, we’re going to throw it back (even though it’s only Monday), to a presentation that our own Mason Smith gave at Performance Marketing Summit last summer. He’d be sure to want us to mention Rachel Hirsch of Ifrah Law who helped him put this presentation together. We think this presentation gives a nice overview of the issues at hand when it come to affiliate FTC compliance and is a great launching point for this series.
As we begin this process, we’d love to hear from you. What are some of the best resources regarding FTC compliance? Who do you think are the most well-versed experts in the field? What questions do you have regarding FTC regulations? Let us know in the comments below, on Twitter, or contact us directly!