Our Latest Report on Branded Keywords in Paid Search is OUT!

indi.rooney Jul 7, 2015

We’ve been crunching the numbers. Well, technically Sam has been crunching the numbers…but either way we’re excited to make this announcement!

Today, we bring you the latest edition of our report on The State of Branded Keywords in Paid Search, covering our observations and findings from Q1 of 2015.

The report evaluates the paid search landscape on the core branded keywords of over 250 popular, consumer-facing brands from 10 different industry categories. (Yes. That’s 10 different industries and more than 250 different brands!)

BrandVerity monitored these core brand terms during Q1 of 2015 to evaluate trends in how brands are targeted in general and within their specific industry segments. The result is that we deduce trademark bidding can cost the typical brand tens of thousands of visitors to their sites per month. Yikes, right?

The report is available as a free download on our site. Check it out and learn a bit more about what advertisements appear on search engines when potential customers search for a certain brand.

And, let us know if you find this report useful. Tell us what information you would like to see about brand and trademark bidding. We’re all ears. Comment below or contact us with any questions!

Topics: paid search

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