BrandVerity Announces Trademark Monitoring on Search Engine Giants Baidu and Sogou

Seattle, WA – April 16, 2013 (Marketwire)


BrandVerity, a leading technology company that delivers trademark protection solutions and monitoring services to large online brands, announced today its award-winning PoachMark™ technology now supports paid search activity monitoring across Chinese search engines Baidu and Sogou ― China’s #1 and #3 ranked search engines respectively.


BrandVerity is the first and only technology solutions provider to deliver trademark protection and monitoring services for brands running paid search programs across a comprehensive list of global search engines that include Google, Bing, Yahoo!, AOL, ― and now, China-based Baidu and Sogou. BrandVerity’s PoachMark™ service collects the domains, ad copy, ad screenshots, redirects, and affiliate IDs of advertisers using paid search. Then BrandVerity’s technology filters the ads according to customizable client rules, allowing marketers to take action against ads that violate their policies.


BrandVerity’s technology is currently used by affiliate networks, agencies and in-house affiliate managers to protect thousands of merchants and their brands. These companies range from top 5 e-commerce companies to niche online retailers, and use BrandVerity to increase control of their brand, brand messaging and performance of brand keywords while intelligently managing affiliate commission expenses. All supported search engines are standard options for BrandVerity PoachMark™ clients.


“We’re very pleased to provide PoachMark™ clients with expanded reach across Baidu and Sogou,” commented David Naffziger, BrandVerity’s founder and CEO. “Paid search advertising remains a core strategic program for leading online brands. And with annual spend increasing, BrandVerity’s goal is to ensure its clients protect their brands and optimize their ROI with even greater visibility into paid search.”


To learn more about BrandVerity and its complete portfolio of services, or for a demo of its software, contact BrandVerity sales at 888-500-3485. Information regarding BrandVerity’s services is also available at


About BrandVerity

Since 2008, Seattle-based BrandVerity has been providing services that protect brands and ensure that their marketing partners are on-brand and compliant. Our services are simple, straightforward and extremely efficient. For more information, visit


About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they’re looking for online. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu’s ADS shares trade on the NASDAQ Global Select Market under the symbol “BIDU”.


About Sogou is a Chinese search engine that searches text, images, music, and maps. Sogou was launched on August 3, 2004 and is owned by Sohu, Inc. Sogou is the first third-generation interactive Chinese search engine, and enhances its competitive advantage by pursuing more advanced search technologies. Sogou dedicates itself to searching and organizing Chinese web data for millions of Chinese Internet users so they can obtain information more quickly and accurately.