BrandVerity Introduces Affiliate Watchlist

Seattle, WA — November 23, 2009


BrandVerity announced today the launch of the Affiliate Watchlist a list of the most abusive affiliates found violating the PPC policies of e-commerce merchants with affiliate programs. This list currently contains over 100 affiliate IDs of affiliates PoachMark has found violating the search policies of multiple merchant affiliate programs.


The Affiliate Watchlist identifies the many IDs that an affiliate uses, giving merchants unprecedented visibility across affiliate networks. "The Affiliate Watchlist is an essential tool for affiliate managers. It allows them to benefit from the shared experience of many affiliate programs so that they can stop abuse before it happens," Durk Price, President, eAccountableOPM.


"Affiliate abuse is a persistent problem perpetrated by a small number of affiliates. Once we find an affiliate violating the policy of one affiliate program, we frequently find them violating the policies of other programs," said David Naffziger, BrandVerity CEO. "We're excited to provide merchants with a new line of defense to stop the cycle of abuse."


Access to the Affiliate Watchlist is included with paid PoachMark subscriptions, and includes a detailed description of the techniques used by each affiliate added to the Affiliate Watchlist. Any merchant can nominate an affiliate for inclusion in the Affiliate Watchlist. In addition, new affiliates are added to the Affiliate Watchlist as they are discovered by PoachMark.


For more information about BrandVerity and a free trial of the PoachMark service, go to


About BrandVerity

Since 2008, Seattle-based BrandVerity has been providing services that protect brands and ensure that their marketing partners are on-brand and compliant. Our services are simple, straightforward and extremely efficient. For more information, visit