BrandVerity Offers Complimentary Monitoring to Google Affiliate Network (GAN) Merchants as They Respond to GAN’s Closing

Seattle, WA – April 30, 2013 (Marketwire)


Last week, Google announced it is retiring its Google Affiliate Network (GAN) – a program that merchants have historically used to connect with qualified affiliates who in turn represent the merchant’s brand and drive incremental traffic to the merchant’s website. According to Google’s announcement, it will cease its GAN program on July 31, 2013.


In response to Google’s announcement, BrandVerity, a leading technology company that delivers trademark protection solutions and monitoring services to large online brands, announced it is offering complimentary paid search monitoring of GAN affiliates to merchants impacted by this change and who are not current BrandVerity subscribers.


According to BrandVerity’s CEO and Founder Dave Naffziger, “The number of moving parts involved with the shutdown of the Google Affiliate Network is incredible and highly overwhelming for participating advertisers. As advertisers focus on their transition to new networks, we expect that abusive affiliates will try to take advantage of this news. Our top priority is to ensure that retail marketers successfully monitor their programs and minimize costs associated with brand and trademark abuse. Our new offer is designed to help merchants combat this abuse while they transition from GAN.”


BrandVerity’s trademark technology is the industry’s only solution that identifies non-compliant affiliate activity across Google, Bing, Yahoo, Ask, and AOL as well as the Chinese search engines Baidu and Sogou. BrandVerity’s GAN monitoring offer is available immediately and merchants interested in participating can do so by contacting BrandVerity's support team. Along with today’s announcement, BrandVerity’s expert team has also provided insights and tips on the BrandVerity blog about what merchants should ask their prospective new affiliate networks regarding compliance.


To learn more about BrandVerity and its complete portfolio of services, or for a demo of its software, contact BrandVerity sales at 888-500-3485. Information regarding BrandVerity’s services is also available at


About BrandVerity

Since 2008, Seattle-based BrandVerity has been providing services that protect brands and ensure that their marketing partners are on-brand and compliant. Our services are simple, straightforward and extremely efficient. For more information, visit