I spoke with Chris Sanderson of AMWSO yesterday to learn a bit more about search in Asia as well as to provide him an overview of BrandVerity. Chris put together a good summary on the importance of monitoring PPC policy abuse as well as some of his early thoughts on PoachMark on the AMWSO blog. He also offers advice to new PoachMark users on how best to utilize the system (we're taking a few of his thoughts to heart as we evolve the trial program).
