Dave Naffziger, our founder and GM, takes a closer look into what the new year has in store for the industry.
When BrandVerity started in 2008, we knew companies were challenged with being able to protect their brand online at scale. We recognized the need for substantial technology investments to help customers monitor critical aspects of their online marketing campaigns -- from preventing trademark infringements in paid search to ensuring regulatory compliance of their content across the Web. With the right solution, companies could be confident that they were ultimately protecting all of the hard work, time, and resources spent in building their brands online.
Buzzfeed published an article last week largely based on a study conducted by Adthena, a paid search competitive intelligence company. The main point of the story was that Amazon engaged in a targeted strategy to aggressively bid on competitors’ branded terms over the Black Friday to Cyber Monday period.
We found the article and the supporting research to be misleading. Nothing in either piece supports the point of view that Amazon was doing anything intentionally aggressive or even differentiated. The purpose of this blog post is to provide more context as well as correct information on competitive brand bidding and Google’s trademark policy itself.
We strongly believe that the Executive Order temporarily banning citizens from seven Muslim-majority countries and suspending resettlement of Syrian refugees is misguided, discriminatory, and counterproductive. It goes against the founding principles of our country — principles that have created the unique opportunities that we all enjoy today.
Our office observed Pi-Day today. Christopher led the team in a blind tasting of five store-bought frozen apple pies.
The impending closure of the Google Affiliate Network (GAN) has forced a large number of advertisers to suddenly seek an alternate network. As we've spoken with our customers that are seeking another network, I've found myself providing guidance on what questions to ask networks about their compliance capabilities. While I may have sharpened my responses with each call, I always felt that I could have answered more crisply. That's why I'm writing this post.