David Naffziger

Recent Posts

Did Amazon Pursue a Competitive Brand Bidding Strategy Over Black Friday?

Buzzfeed published an article last week largely based on a study conducted by Adthena, a paid search competitive intelligence company. The main point of the story was that Amazon engaged in a targeted strategy to aggressively bid on competitors’ branded terms over the Black Friday to Cyber Monday period.

We found the article and the supporting research to be misleading. Nothing in either piece supports the point of view that Amazon was doing anything intentionally aggressive or even differentiated. The purpose of this blog post is to provide more context as well as correct information on competitive brand bidding and Google’s trademark policy itself.

David Naffziger
Dec 17, 2018

BrandVerity Values Inclusivity

We strongly believe that the Executive Order temporarily banning citizens from seven Muslim-majority countries and suspending resettlement of Syrian refugees is misguided, discriminatory, and counterproductive. It goes against the founding principles of our country — principles that have created the unique opportunities that we all enjoy today.

David Naffziger
Feb 9, 2017

In Anticipation of the Pi-Day of a Lifetime, We Blind Tasted 5 Apple Pies

Our office observed Pi-Day today. Christopher led the team in a blind tasting of five store-bought frozen apple pies.

The Candidates:

  • A: Mrs. Smith's Original Flaky Crust Dutch Apple Pie ($5.99): The box art highlights 'real' butter and they are quite proud of their flaky crust.
  • B: Safeway Select Dutch Apple Pie ($4.89): The cheapest pie on the list. The box doesn't describe much else about the pie, other than that it is 'select'. The only pie without a web page to link to.
  • C: Sara Lee Oven Fresh Dutch Apple Pie ($5.00 reg. $8.99): Kind of funny that Sara Lee uses the phrase 'Oven Fresh' to describe a pie that you buy frozen.
  • D: Grand Central Bakery U-Bake Apple Pie ($16.95): Grand Central Bakery is a popular bakery a few blocks from our office in Pioneer Square. A few of us remember when President Obama had lunch there.
  • E: Marie Callender's Lattice Apple Pie ($6.49 reg $8.99): This pie even has you sprinkle sugar on midway through the baking process.
David Naffziger
Mar 13, 2015

Evaluating Affiliate Network Compliance: People, Process & Technology

The impending closure of the Google Affiliate Network (GAN) has forced a large number of advertisers to suddenly seek an alternate network. As we've spoken with our customers that are seeking another network, I've found myself providing guidance on what questions to ask networks about their compliance capabilities. While I may have sharpened my responses with each call, I always felt that I could have answered more crisply. That's why I'm writing this post.

David Naffziger
Apr 23, 2013

Social Media Compliance

We're very excited to formally launch our Social Media Compliance Service.

David Naffziger
Oct 10, 2012

Come find us at Internet Retailer

We're excited to attend the Internet Retailer conference this year! The annual event will be held in Chicago from June 5-8. Stop by booth #357 or drop us a note if you'd like to schedule some time.

David Naffziger
May 25, 2012

Affiliate accounts for sale

One of the challenges for affiliate managers is recognizing when an affiliate account has changed hands. This will usually accompany a change in tactics and usually for the worse. The same can be said for new accounts or newly active accounts.

David Naffziger
May 19, 2011

Website down

We're currently experiencing issues with our website as a result of the ongoing problems with Amazon's EC2 hosting service.

David Naffziger
Apr 21, 2011

Implications of the ECJ Interflora AdWords Opinion

The European Court of Justice's (ECJ) provided an opinion last week that Marks & Spencer(M&S) violated Interflora's trademark rights by purchasing (but not using) search keywords that contained Interflora's marks.

David Naffziger
Mar 28, 2011

Affiliate Network Accounts can Easily be Stolen over WiFi - Protect yourself at ASW

Be careful this Affiliate Summit when using WiFi. The affiliate accounts at many major networks vulnerable to being hijacked by Firesheep, which means your account could be quite easily compromised. This vulnerability was recently demonstrated on popular sites such as Twitter and Facebook, but we have tested and found several affiliate networks vulnerable as well.

David Naffziger
Jan 8, 2011
What you don't know will hurt you. Start monitoring and protecting your brand.
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