Microsoft AdCenter blog on Competitive Bidding

David Naffziger Nov 16, 2008

One of the things that I forgot to mention in my second talk at PubCon was that the search engines will provide you very little trademark defense if your trademark utilizes a generic term. Microsoft provides a good overview of their trademark policies on a recent post on the AdCenter blog. Note this section:

Is the term in question a “dictionary” term?
For example, if I own a window washing company and I’m bidding on terms having to do with “windows”, doing so does not put me in violation of Microsoft’s trademark for their operating systems.

Another in a long list of reasons why you should select brand names that are distinct.

Topics: paid search, Events, Trademark and Law

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