Reports of Google Enforcing the Display URL policy

David Naffziger May 5, 2008

Search Engine Roundtable reports that some Adwords advertisers have begun to see Google enforcing their new display url policy. The report is based on a WebmasterWorld thread in which two advertisers report enforcement.

While this is encouraging, we haven't seen this in any of the campaigns that we monitor. Google rarely makes sweeping changes, so perhaps this is the beginning of the cleanup.

Topics: Search Engine Updates, Trademark and Law, Paid Search

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