We’ve just released the latest edition of our report on The State of Branded Keywords in Paid Search, which covers our observations and findings from Q4 of 2014.
In this edition of the report, we’ve added several new elements to provide brands with a clearer picture of how their specific industries are affected by trademark bidding. These new pieces of the report include:
- Estimates of traffic loss for brands in specific industries
- Lists of the Top 10 Trademark Users in each industry
- A Holiday Shopping Supplement covering changes in trademark bidding during November and December
The report is available as a free download on our site. We hope this report and the updates to follow will provide valuable insights for brands into what advertisements appear on search engines when potential customers search for their brand!
Do you find this report useful? What information would you like to see about brand and trademark bidding in the future? As always, please comment below or contact us with any questions or feedback.