sam.engel

Recent Posts

New Release: Our Q1 2017 Branded Keywords Report

We're happy to announce the launch of our latest Branded Keywords Report!

sam.engel
Apr 19, 2017

New Release: Our Q4 Branded Keywords Report

We're happy to announce the launch of our latest Branded Keywords Report!

sam.engel
Jan 26, 2017

Hot off the Presses: Our Q3 Branded Keywords Report

We're happy to announce the launch of our latest Branded Keywords Report!

sam.engel
Oct 18, 2016

New Guides to Make Sense of Trademark Bidding!

Trademark bidding can seem like a tough problem to solve. You might feel overwhelmed with a number of questions, such as:

sam.engel
Jun 8, 2016

What Do I Do After Finding a Trademark Bidder?

Okay, so you’ve found someone advertising on your branded keywords (perhaps using one of the methods from our previous post). Now what? You can’t change the search landscape overnight, so it’s time to figure out where to go next.

sam.engel
Mar 16, 2016

How Do I Know if Trademark Bidding Affects Me?

Trademark bidders can throw a serious wrench into your marketing efforts—preventing customers from reaching your site, inflating your marketing costs, and misrepresenting your brand. But how do you know when the problem is serious?

sam.engel
Mar 16, 2016

What Is Trademark Bidding? And Why Does It Matter?

If you’ve ever searched for your own brand online, you’ve probably already encountered trademark bidding in some form. Trademark bidding—also known as “brand bidding”—is simply the act of targeting paid search advertisements to branded keywords (searches that include a brand name, or some variation).

sam.engel
Mar 16, 2016

Announcing Our New Brand and Website!

If you've been poking around on brandverity.com the past few days, you may have noticed some changes. Some pretty big changes!

sam.engel
Feb 18, 2016

Thanksgiving Weekend Retrospective: Trademark Bidding Peaks on Black Friday

Well, the madness of Black Friday and Cyber Monday are over. And although most marketers still have plenty to do for the rest of the year, we hope you've enjoyed at least a moment of respite.

sam.engel
Dec 8, 2015

The Status of Trademark Bidding as We Approach Black Friday

Black Friday is more than a sale for retailers, it’s the main event of the year. Weeks of preparation culminate in one rapid-fire sequence that can make or break annual goals. It’s no wonder that so many ecommerce teams are on lockdown this time of year.

sam.engel
Nov 10, 2015
What you don't know will hurt you. Start monitoring and protecting your brand.
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