We're happy to announce the launch of our latest Branded Keywords Report!
If you’ve ever searched for your own brand online, you’ve probably already encountered trademark bidding in some form. Trademark bidding—also known as “brand bidding”—is simply the act of targeting paid search advertisements to branded keywords (searches that include a brand name, or some variation).
Well, the madness of Black Friday and Cyber Monday are over. And although most marketers still have plenty to do for the rest of the year, we hope you've enjoyed at least a moment of respite.
Black Friday is more than a sale for retailers, it’s the main event of the year. Weeks of preparation culminate in one rapid-fire sequence that can make or break annual goals. It’s no wonder that so many ecommerce teams are on lockdown this time of year.