---
title: BrandVerity's Trademark, Brand Protection, & Compliance Blog | sam.engel
description: BrandVerity's Trademark, Brand Protection, & Compliance Blog
---
## sam.engel
### Recent Posts
## [How to Monitor Coupons & Promo Codes for Your Brand](https://www.brandverity.com/blog/1118/how-to-monitor-coupon-codes/)
[](https://blog.brandverity.com/wp-content/uploads/CouponsSmaller.jpg)
Credit: [Mandy Jansen](http://www.flickr.com/photos/drh/)
After our recent post on threats and risks in coupon code channels, we figured it would be useful to follow up with some insight into how companies can monitor coupon codes. We believe that these methods, though somewhat limited, can help a company at least start to get its codes in check:
[See Full Post](https://www.brandverity.com/blog/1118/how-to-monitor-coupon-codes/)
[sam.engel](https://www.brandverity.com/blog/author/samengel)
Jun 1, 2022
## [What Is Trademark Bidding? And Why Does It Matter?](https://www.brandverity.com/blog/what-is-trademark-bidding-and-why-does-it-matter)
If you’ve ever searched for your own brand online, you’ve probably already encountered trademark bidding in some form. Trademark bidding—also known as “brand bidding”—is simply the act of targeting paid search advertisements to branded keywords (searches that include a brand name, or some variation).
[See Full Post](https://www.brandverity.com/blog/what-is-trademark-bidding-and-why-does-it-matter)
[sam.engel](https://www.brandverity.com/blog/author/samengel)
Feb 15, 2021
[ ](https://www.brandverity.com/blog/new-release-our-q1-2017-branded-keywords-report)
## [New Release: Our Q1 2017 Branded Keywords Report](https://www.brandverity.com/blog/new-release-our-q1-2017-branded-keywords-report)
We're happy to announce the launch of our latest [Branded Keywords Report](https://www.brandverity.com/branded-keywords/)!
[See Full Post](https://www.brandverity.com/blog/new-release-our-q1-2017-branded-keywords-report)
[sam.engel](https://www.brandverity.com/blog/author/samengel)
Apr 19, 2017
[ ](https://www.brandverity.com/blog/new-release-our-q4-branded-keywords-report)
## [New Release: Our Q4 Branded Keywords Report](https://www.brandverity.com/blog/new-release-our-q4-branded-keywords-report)
We're happy to announce the launch of our latest [Branded Keywords Report](https://www.brandverity.com/branded-keywords/)!
[See Full Post](https://www.brandverity.com/blog/new-release-our-q4-branded-keywords-report)
[sam.engel](https://www.brandverity.com/blog/author/samengel)
Jan 26, 2017
[ ](https://www.brandverity.com/blog/just-released-our-q3-branded-keywords-report)
## [Hot off the Presses: Our Q3 Branded Keywords Report](https://www.brandverity.com/blog/just-released-our-q3-branded-keywords-report)
We're happy to announce the launch of our latest [Branded Keywords Report](https://www.brandverity.com/branded-keywords/)!
[See Full Post](https://www.brandverity.com/blog/just-released-our-q3-branded-keywords-report)
[sam.engel](https://www.brandverity.com/blog/author/samengel)
Oct 18, 2016
[ ](https://www.brandverity.com/blog/new-guides-to-make-sense-of-trademark-bidding)
## [New Guides to Make Sense of Trademark Bidding!](https://www.brandverity.com/blog/new-guides-to-make-sense-of-trademark-bidding)
Trademark bidding can seem like a tough problem to solve. You might feel overwhelmed with a number of questions, such as:
[See Full Post](https://www.brandverity.com/blog/new-guides-to-make-sense-of-trademark-bidding)
[sam.engel](https://www.brandverity.com/blog/author/samengel)
Jun 8, 2016
## [What Do I Do After Finding a Trademark Bidder?](https://www.brandverity.com/blog/what-do-i-do-after-finding-a-trademark-bidder)
Okay, so you’ve found someone advertising on your branded keywords (perhaps using one of the methods from our [previous post](https://www.brandverity.com/blog/how-do-i-know-if-trademark-bidding-affects-me)). Now what? You can’t change the search landscape overnight, so it’s time to figure out where to go next.
[See Full Post](https://www.brandverity.com/blog/what-do-i-do-after-finding-a-trademark-bidder)
[sam.engel](https://www.brandverity.com/blog/author/samengel)
Mar 16, 2016
## [How Do I Know if Trademark Bidding Affects Me?](https://www.brandverity.com/blog/how-do-i-know-if-trademark-bidding-affects-me)
Trademark bidders can throw a serious wrench into your marketing efforts—preventing customers from reaching your site, inflating your marketing costs, and misrepresenting your brand. But how do you know when the problem is serious?
[See Full Post](https://www.brandverity.com/blog/how-do-i-know-if-trademark-bidding-affects-me)
[sam.engel](https://www.brandverity.com/blog/author/samengel)
Mar 16, 2016
[ ](https://www.brandverity.com/blog/announcing-our-new-brand-and-website/)
## [Announcing Our New Brand and Website!](https://www.brandverity.com/blog/announcing-our-new-brand-and-website/)
If you've been poking around on [brandverity.com](https://www.brandverity.com/) the past few days, you may have noticed some changes. Some pretty big changes!
[See Full Post](https://www.brandverity.com/blog/announcing-our-new-brand-and-website/)
[sam.engel](https://www.brandverity.com/blog/author/samengel)
Feb 18, 2016
[ ](https://www.brandverity.com/blog/3457/thanksgiving-weekend-retrospective-trademark-bidding-peaks-on-black-friday/)
## [Thanksgiving Weekend Retrospective: Trademark Bidding Peaks on Black Friday](https://www.brandverity.com/blog/3457/thanksgiving-weekend-retrospective-trademark-bidding-peaks-on-black-friday/)
Well, the madness of Black Friday and Cyber Monday are over. And although most marketers still have plenty to do for the rest of the year, we hope you've enjoyed at least a moment of respite.
[See Full Post](https://www.brandverity.com/blog/3457/thanksgiving-weekend-retrospective-trademark-bidding-peaks-on-black-friday/)
[sam.engel](https://www.brandverity.com/blog/author/samengel)
Dec 8, 2015
[Next](https://www.brandverity.com/blog/author/samengel/page/2)
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###### Popular Posts
- [What Is Trademark Bidding and Why Does It Matter](https://www.brandverity.com/blog/what-is-trademark-bidding-and-why-does-it-matter)
- [Adwords URL Cloaking](https://www.brandverity.com/blog/23/adwords-url-cloaking/)
- [New Guides to Make Sense of Trademark Bidding](https://www.brandverity.com/blog/new-guides-to-make-sense-of-trademark-bidding)
- [Users Exploit Referral Programs with Ad Hijacking](https://www.brandverity.com/blog/1933/users-exploit-referral-programs-with-ad-hijacking/)
- [How Do I Know If Trademark Bidding Affects Me?](https://www.brandverity.com/blog/how-do-i-know-if-trademark-bidding-affects-me)
###### Topics
- [paid search](https://www.brandverity.com/blog/topic/paid-search)
- [affiliate marketing](https://www.brandverity.com/blog/topic/affiliate-marketing)
- [Events](https://www.brandverity.com/blog/topic/events)
- [Search Engine Updates](https://www.brandverity.com/blog/topic/search-engine-updates)
- [Trademark and Law](https://www.brandverity.com/blog/topic/trademark-and-law)
- [Product](https://www.brandverity.com/blog/topic/product)
- [Trademark Bidding](https://www.brandverity.com/blog/topic/trademark-bidding)
- [Culture](https://www.brandverity.com/blog/topic/culture)
- [News](https://www.brandverity.com/blog/topic/news)
- [PPC](https://www.brandverity.com/blog/topic/ppc)
- [Marketing Compliance](https://www.brandverity.com/blog/topic/marketing-compliance)
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