--- title: BrandVerity's Trademark, Brand Protection, & Compliance Blog | sam.engel (2) description: BrandVerity's Trademark, Brand Protection, & Compliance Blog (2) --- ## sam.engel ### Recent Posts [![](https://www.brandverity.com/hs-fs/file-3869750615-png/blog-files/bf-2015-clothing-apparel.png) ](https://www.brandverity.com/blog/3445/the-status-of-trademark-bidding-as-we-approach-black-friday/) ## [The Status of Trademark Bidding as We Approach Black Friday](https://www.brandverity.com/blog/3445/the-status-of-trademark-bidding-as-we-approach-black-friday/) Black Friday is more than a sale for retailers, it’s the main event of the year. Weeks of preparation culminate in one rapid-fire sequence that can make or break annual goals. It’s no wonder that so many ecommerce teams are on lockdown this time of year. [See Full Post](https://www.brandverity.com/blog/3445/the-status-of-trademark-bidding-as-we-approach-black-friday/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Nov 10, 2015 [![](https://www.brandverity.com/hs-fs/file-3494020016-png/blog-files/butterfinger-halloween-ad.png) ](https://www.brandverity.com/blog/3422/whos-winning-halloween-paid-search/) ## [Who's Winning Halloween Paid Search?](https://www.brandverity.com/blog/3422/whos-winning-halloween-paid-search/) After marketers got creative with their [Back to the Future tie-ins](http://digiday.com/brands/brands-celebrating-backtothefuture-day/) last week, another marketing-friendly holiday is approaching quickly. Boo! It's almost Halloween already. [See Full Post](https://www.brandverity.com/blog/3422/whos-winning-halloween-paid-search/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Oct 29, 2015 ## [What's Next for Paid Search on Yahoo?](https://www.brandverity.com/blog/3419/whats-next-for-paid-search-on-yahoo/) Paid search could be in for some big changes on Yahoo. After reaching [a new search deal with Microsoft](http://searchengineland.com/yahoo-bing-renegotiate-search-deal-yahoo-gains-right-to-serve-search-ads-on-the-pc-219020) in April that afforded it more autonomy, Yahoo has now [announced a separate deal with Google](http://searchengineland.com/yahoo-google-search-deal-233963). [See Full Post](https://www.brandverity.com/blog/3419/whats-next-for-paid-search-on-yahoo/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Oct 26, 2015 ## [If You Haven't Yet, It's Time to Prioritize Mobile Search](https://www.brandverity.com/blog/3415/if-you-havent-yet-its-time-to-prioritize-mobile-search/) Mobile has been an industry buzzword for a while now. From the "Mo" in the [eye-roll-inducing "SoLoMo"](http://techcrunch.com/2012/03/24/die-solomo-die/) to articles heralding responsive design as the holy grail of websites, mobile has regularly been the rallying call for anyone who wanted to make marketers feel behind the times. [See Full Post](https://www.brandverity.com/blog/3415/if-you-havent-yet-its-time-to-prioritize-mobile-search/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Oct 21, 2015 [![](https://www.brandverity.com/hs-fs/file-3494019936-png/blog-files/volkswagen-emissions-ad-1.png) ](https://www.brandverity.com/blog/3395/volkswagen-emissions-fallout-hits-paid-search/) ## [Volkswagen Emissions Fallout Hits Paid Search](https://www.brandverity.com/blog/3395/volkswagen-emissions-fallout-hits-paid-search/) The [Volkswagen emissions scandal](http://www.bbc.com/news/business-34324772) is probably the biggest hit that a brand has taken since BP's Deepwater Horizon disaster in 2010. The financial impact has the potential to be tremendous. Current estimates show that VW could be on the hook for [$18 billion in EPA fines alone](http://www.reuters.com/article/2015/09/18/us-usa-volkswagen-idUSKCN0RI1VK20150918), plus legal fees and the cost of recalling 500,000 vehicles in the US. [See Full Post](https://www.brandverity.com/blog/3395/volkswagen-emissions-fallout-hits-paid-search/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Oct 13, 2015 [![](https://www.brandverity.com/hs-fs/file-3494019861-png/blog-files/retail-graphic.png) ](https://www.brandverity.com/blog/3382/meaningful-losses-seeing-the-impact-of-trademark-bidding/) ## [Meaningful Losses: Seeing the Impact of Trademark Bidding](https://www.brandverity.com/blog/3382/meaningful-losses-seeing-the-impact-of-trademark-bidding/) As we've been finding in our [Report on Branded Keywords](https://www.brandverity.com/branded-keywords/), the typical brand is losing thousands of visitors per month to trademark bidders. [See Full Post](https://www.brandverity.com/blog/3382/meaningful-losses-seeing-the-impact-of-trademark-bidding/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Aug 27, 2015 ## [New AdWords URLs Won’t Curb Affiliate Hijacking](https://www.brandverity.com/blog/3361/new-adwords-urls-wont-curb-affiliate-hijacking/) On July 1, Google officially migrated all accounts to [Upgraded URLs](https://support.google.com/adwords/answer/6049217). While Google’s descriptions of the new feature have primarily focused on the simplification of tracking templates and decrease in ad downtime, we were intrigued to see if the changes might spill over and affect affiliates’ ability to hijack paid search ads. [See Full Post](https://www.brandverity.com/blog/3361/new-adwords-urls-wont-curb-affiliate-hijacking/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Jul 14, 2015 ## [Maintaining Brand Integrity: Highlights from My Presentation at AM Days](https://www.brandverity.com/blog/3221/maintaining-brand-integrity-highlights-from-my-presentation-at-am-days/) Since we’re still fresh off of a wonderful few days in San Francisco at [AM Days](http://www.affiliatemanagementdays.com/), I wanted to take the opportunity to share the slides and recap the presentation I delivered at the event. I thought this could be a useful reference—whether you were able to attend the talk or not. For those of you that couldn’t be there, I’ve provided a synopsis of my points below (along with my slides). You can also feel free to [connect with me over LinkedIn](https://www.linkedin.com/in/sampengel) or [send BrandVerity a note](https://www.brandverity.com/contact-us/)! [See Full Post](https://www.brandverity.com/blog/3221/maintaining-brand-integrity-highlights-from-my-presentation-at-am-days/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Apr 16, 2015 ## [Trends I Noticed at AM Days in San Francisco](https://www.brandverity.com/blog/3215/trends-i-noticed-at-am-days-in-san-francisco/) ![](https://www.brandverity.com/hs-fs/file-3494019641-png/blog-files/am-days-logo-150x110.png?width=200&name=am-days-logo-150x110.png) Last week I was fortunate enough to attend my first ever [Affiliate Management Days](http://www.affiliatemanagementdays.com/) conference in San Francisco. I was thrilled to be there—everything from the location (I don’t get to visit the bay area enough!) to the expert-level content created a positive atmosphere for networking and learning. Now that I’ve had some time to reflect on the experience, I wanted to share some of the key themes and moments that I remember. I hope this recap will prove useful for you—whether you were at the conference or not! [See Full Post](https://www.brandverity.com/blog/3215/trends-i-noticed-at-am-days-in-san-francisco/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Apr 9, 2015 ## [Brand Protection 101 with the Digital Strategy Insights Podcast](https://www.brandverity.com/blog/3155/brand-protection-101-with-the-digital-strategy-insights-podcast/) [![performance marketing podcast](https://www.brandverity.com/hs-fs/file-3494019506-jpg/blog-files/podc2-02-300x300.jpg?width=200&name=podc2-02-300x300.jpg "performance marketing podcast")](https://www.brandverity.com/hs-fs/file-3494019506-jpg/blog-files/podc2-02-300x300.jpg) Did you know there’s a new digital marketing podcast in town? Digital Strategy Insights, a podcast hosted by [Sarah Bundy](http://www.sarahbundy.com/) and produced by[ All Inclusive Marketing](http://www.allinclusivemarketing.com/), launched this February and is already doing exciting things. Sarah will be interviewing experts in the search, digital, and social marketing fields to provide insight and information regarding marketing strategy for brands, digital marketers, and affiliate managers. [See Full Post](https://www.brandverity.com/blog/3155/brand-protection-101-with-the-digital-strategy-insights-podcast/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Mar 5, 2015 [Previous](https://www.brandverity.com/blog/author/samengel/page/1) [Next](https://www.brandverity.com/blog/author/samengel/page/3) ###### Don't Miss Out Get the latest insights on brand protection, compliance, and paid search delivered right to your inbox. ###### Follow Us: [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/fb.svg)](https://www.facebook.com/brandverity) [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/twitter.svg)](https://www.twitter.com/brandverity) [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/linkedin.svg)](https://www.linkedin.com/company/brandverity) ###### Popular Posts - [What Is Trademark Bidding and Why Does It Matter](https://www.brandverity.com/blog/what-is-trademark-bidding-and-why-does-it-matter) - [Adwords URL Cloaking](https://www.brandverity.com/blog/23/adwords-url-cloaking/) - [New Guides to Make Sense of Trademark Bidding](https://www.brandverity.com/blog/new-guides-to-make-sense-of-trademark-bidding) - [Users Exploit Referral Programs with Ad Hijacking](https://www.brandverity.com/blog/1933/users-exploit-referral-programs-with-ad-hijacking/) - [How Do I Know If Trademark Bidding Affects Me?](https://www.brandverity.com/blog/how-do-i-know-if-trademark-bidding-affects-me) ###### Topics - [paid search](https://www.brandverity.com/blog/topic/paid-search) - [affiliate marketing](https://www.brandverity.com/blog/topic/affiliate-marketing) - [Events](https://www.brandverity.com/blog/topic/events) - [Search Engine Updates](https://www.brandverity.com/blog/topic/search-engine-updates) - [Trademark and Law](https://www.brandverity.com/blog/topic/trademark-and-law) - [Product](https://www.brandverity.com/blog/topic/product) - [Trademark Bidding](https://www.brandverity.com/blog/topic/trademark-bidding) - [Culture](https://www.brandverity.com/blog/topic/culture) - [News](https://www.brandverity.com/blog/topic/news) - [PPC](https://www.brandverity.com/blog/topic/ppc) - [Marketing Compliance](https://www.brandverity.com/blog/topic/marketing-compliance) ###### What you don't know will hurt you. 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