Recent Posts

Display URLs Not Appearing on Yahoo and Bing


We've recently been finding some ads appearing on Yahoo and Bing without a Display URL. We first noticed this on Yahoo, where the ads were simply composed of a headline and description text (without any space for a Display URL to appear). In some more recent monitoring, the examples we've found on Bing have always included a lone dot in the Display URL field. In the Bing example on the right, you can see this dot followed a gap where the Display URL would normally be.

Dec 5, 2014

Who’s Using Brands’ Trademarks in Paid Search? Find Out in Our Report on the State of Branded Keywords


Did you know that every time a potential customer searches for your brand on Google, there’s about about a 1 in 3 chance they’ll see an ad, using your trademark, that was placed by another advertiser?

Nov 11, 2014

Hospitality Attorney Greg Duff on OTA Agreements and Paid Search


Credit: Flickr

It's no secret that we've been focusing a lot on the topic of partner bidding this month at BrandVerity. Posts so far have discussed important issues such as when partners should or should not be allowed to bid on your brand terms, the dangers of partner bidding, as well as the potential confusion and friction that partners can create.

Sep 11, 2014

When People Search for Customer Service, Brands Suffer

Ginny Marvin recently posted a fascinating article over on Search Engine Land. Her piece focuses on the issues that arise when users search for customer support on Google and Bing. In particular, it deals with searches where people are looking for customer support from specific brands.

Aug 7, 2014

Interview about PPC Trademark Abuse on the CPC Strategy Blog

We were recently featured in a piece on the CPC Strategy blog! The post focuses on the third-party trademark abuse that we find in paid search, explaining some of the negative impacts this has on retail brands (and others).

Jul 24, 2014

BrandVerity Now Monitors Product Listing Ads (PLAs)

We’re very excited to add Product Listing Ad monitoring as a complimentary new tool for our clients! All of our paid search monitoring clients now have access to this new set of reports that we've developed specifically for monitoring Product Listing Ads (PLAs). We hope that this tool will provide you with much-needed visibility into PLAs, helping you make more informed decisions about your campaigns.

Jul 8, 2014

Compliance Thoughts I Had Planned for AM Days


I recently had the misfortune of missing out on AM Days London. I was originally preparing to speak on a panel entitled "Crossing the Pond: Growing Affiliate Programs in Europe vs. U.S.", but ran into a comedy of errors at the airport (weather, mechanical issues, customer service breakdowns) that ultimately prevented me from going.

May 23, 2014

Software Bundlers Target Firefox—Is This Trademark Abuse?

Earlier this week, Mozilla launched the latest version of Firefox. The news got plenty of people (including me) excited about the updated look, feel and features of version 29.

May 1, 2014

Keeping Your BrandVerity Account Safe from the Heartbleed Bug

You may have heard about the Heartbleed OpenSSL vulnerability in the news. This particular vulnerability affected (and may still affect) approximately 70% of the websites on the Internet, BrandVerity included.

Apr 9, 2014
Don't Miss Out

Get the latest insights on brand protection, compliance, and paid search delivered right to your inbox.

What you don't know will hurt you. Start monitoring and protecting your brand.